- DTS AutoStage expanding from audio and video
to include gaming capabilities
- Ford and Harley Davidson expand adoption of
DTS technologies
DTS, Inc., a subsidiary of Xperi Inc. (NYSE: XPER), today
announced at CES® 2024 the expansion of its connected car
entertainment technologies – DTS AutoStage and HD Radio – into more
OEM vehicle models, including BMW, Ford and Harley Davidson.
Additionally, DTS will be demonstrating a gaming prototype, the
next addition to the DTS AutoStage platform. DTS AutoStage is a
global entertainment platform for the connected car that seamlessly
combines linear broadcast with IP-delivered content in a unified,
user-centric experience. From audio to video and soon gaming, DTS
AutoStage makes it easy and safe for consumers to discover and
engage with the full spectrum of their entertainment preferences,
all in one vehicle screen for today’s and tomorrow’s car owners,
drivers and passengers.
“The increasing adoption of our connected car technologies is
validation that, as consumers increasingly view the vehicle as a
‘third space’, they need more from their in-vehicle entertainment
experience than a jumble of apps on their dash. They want
experiences that are integrated, personalized and on-trend,” said
Jeff Jury, Xperi’s senior vice president and general manager. “Our
content first approach, that can support audio, video and games,
illustrates our platform’s ability to rapidly advance to help
automakers enhance and solidify their relationship with their
customers by meeting their evolving entertainment needs and
preferences.”
In a recent consumer survey by Xperi and DTS, it was discovered
that 71% of those 25 to 34 want a built-in vehicle entertainment
experience that is more than a mirror of their smartphone.
Entertainment in the vehicle has transformed from simple audio
capabilities, to front and rear seat video, with the next frontier
including gaming. According to IDC, Gen Z are today’s most avid
gamers at 14.9 hours a week on average, while consumers overall
spend an average of 9.4 hours a week on gaming. While that is a
relatively small slice of the 60 hours a week that consumers spend
engaged with digital entertainment, the numbers are expected to
rise in the next year for Younger Millennials, Older Millennials
and Gen X.
DTS AutoStage plans to incorporate today’s most popular digital
games including audio games, casual games and console/core games
engineered with discovery and context that is personalized to
users’ preferences, and designed to ensure games are played safely
in the car. The addition of gaming to the platform will round out
the platform by delivering a complete content-first media
experience.
Because over-the-air updates are an integral part of the DTS
AutoStage platform, immediate innovations and additions are easily
and rapidly facilitated so consumers have the most up-to-date and
relevant user interface with access to the most current and
expansive content available.
For example, BMW, which recently rolled out DTS AutoStage Video
Service Powered by TiVo™ in its BMW 5-Series vehicles throughout
the United States, Great Britain, South Korea, France, Italy,
Germany, Spain and soon also in Japan, is now being rolled out
over-the-air to other models. Customers in the compact class have
also had access to DTS AutoStage Video Service Powered by TiVo in
vehicles with BMW Operating System 9 in conjunction with BMW
Digital Premium since the end of 2023, with further vehicles, such
as the BMW X2, and all models of the new MINI family following in
2024. DTS AutoStage Video Service Powered by TiVo is the ultimate
in-car video entertainment experience. It brings personalized,
content-first experience to the connected car, delivering free
premium content across live TV, news, sports, movies, and more, on
the vehicle screen.
The traction of Xperi connected car technologies is further
evidenced by the ongoing expansion of HD Radio, the North American
standard for digital radio, which recently marked milestone
implementation in more than 100 million vehicles and, the company
announced, for the first time in Harley Davidson motorbikes. In
addition, Ford Motor Company is incorporating DTS AutoStage into
certain North American vehicles, starting with the 2024 Lincoln
Nautilus.
Throughout CES 2024, DTS and Xperi will be showcasing how its
connected car technologies are revolutionizing the entertainment
industry on the show floor at the LVCC West Hall Booth 6240 and at
Park MGM. If interested, request a demo at media@xperi.com.
For more information on DTS AutoStage, visit
https://dts.com/autostage/.
Research: IDC, Consumer Engagement with Digital Entertainment:
Video and Social Media Take Center Stage , doc # US51213423,
September 2023
Consumer Survey: “From In-Vehicle Entertainment to Integrated
In-Cabin Experience” Report
Safe Harbor Statement
This press release contains “forward-looking statements” within
the meaning of the federal securities laws. These forward-looking
statements are based on information available to Xperi as of the
date hereof, as well as Xperi’s current expectations that involve
risks and uncertainties. Forward-looking statements may involve
known and unknown risks, uncertainties and other factors that may
cause Xperi’s actual results, performance, or achievements to be
materially different from those expressed or implied by the
forward-looking statements. These statements include but are not
limited to those related to the availability, features, benefits,
functionality, attributes, and timing of release of Xperi’s
products and related services. These risks, as well as other risks
associated with the business, are more fully discussed in Xperi’s
filings with the U.S. Securities and Exchange Commission (“SEC”),
including Xperi’s Quarterly Reports on Form 10-Q and Annual Report
on Form 10-K.
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound
better. Through its pioneering audio solutions for mobile devices,
home theater systems, cinema and beyond, DTS provides incredibly
high-quality, immersive and engaging audio experiences to listeners
everywhere. Now, DTS is also powering imaging and sensing
technologies as well. For more information, please visit
www.dts.com.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable
extraordinary experiences. Xperi technologies, delivered via its
brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and
IMAX Enhanced, an IMAX and DTS partnership, have been integrated
into billions of consumer devices and media platforms worldwide,
powering smart devices, connected cars and entertainment
experiences. Xperi has created a unified ecosystem that reaches
highly engaged consumers driving increased value for partners,
customers and consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD
Radio™, Play-Fi®, Perceive® and their respective logos are
trademark(s) or registered trademark(s) of Xperi Inc. or its
subsidiaries in the United States and other countries. All other
trademarks and content are the property of their respective
owners.
XPER-P
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version on businesswire.com: https://www.businesswire.com/news/home/20240108697686/en/
Allyse Sanchez, Xperi Allyse.sanchez@xperi.com
Xperi (NYSE:XPER)
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