Xperi Releases New Report, “From In-Vehicle Entertainment to Integrated In-Cabin Experience”
January 08 2024 - 8:30AM
Business Wire
In-dash Video Increases Vehicle Purchase
Intent for 67% of Gen Z/Millennials
DTS, Inc., a wholly owned subsidiary of entertainment technology
company Xperi Inc. (NYSE: XPER), today released a new automotive
report, “From In-Vehicle Entertainment to Integrated In-Cabin
Experience.” The report reveals that the personal vehicle is
rivaling or outpacing other personal third spaces, which refers to
a physical or virtual environment where one can relax or unwind. As
the importance of the vehicle as a third space grows, consumers
want more from their dashboard, valuing rich, comprehensive,
personalized and discoverable content, including video. The report
further explores the entertainment and features consumers want in
today’s vehicle cabin.
Based on the results of a survey conducted by Censuswide, among
1015 U.S. adults who own/lease a vehicle, the report finds that for
the majority (65%) – and for nearly 80% of those age 44 and under –
in-vehicle entertainment is important. Two-thirds of those 25 to 44
say they want that entertainment to be personalized, and to have
the highest quality audio with easily discoverable content
constantly updated to meet digital advances and evolving needs.
In-dashboard video, including TV and on-demand streaming, is
particularly important among younger demographics: over two-thirds
of respondents between the ages of 17 and 44 are interested in it,
with the same percentage saying that video capability would make
them more likely to purchase a particular vehicle.
“The role of the personal vehicle continues to evolve into much
more than just a way to get from point A to point B and, with that,
consumers’ in-cabin entertainment needs are becoming more complex
-- from deeply integrated content to easily discoverable,
high-quality video,” said Jeff Jury, senior vice president and
general manager, Connected Car at Xperi. “As consumers, especially
Gen Z and Millennials, look for an experience that makes the
vehicle cabin a customizable, content-rich and comfortable third
space, today’s technology offers automakers a unique opportunity to
adopt progressive in-cabin platforms that can adapt rapidly to meet
the evolving needs and preferences of their customers.”
Key Survey Takeaways:
- 70% of respondents between 25 and 34, and over 50% overall,
view their vehicle as a third space.
- 71% of those 25 to 34 (and 56% overall) say they want their
built-in vehicle entertainment experience to be more than a mirror
of their smart phone.
- The majority (65%) of respondents – and nearly 80% of those 44
and under – say in-vehicle entertainment is important to them.
- 67% of those between the ages of 17 and 44 are interested in
having video, including TV and on-demand streaming available as
part of their vehicle dashboard/screen entertainment choices.
- 67% of those between the ages of 17 and 44 also say that having
high-quality video capability in the dashboard/screens in a
specific vehicle model/brand would make them more likely to
purchase that vehicle.
- Of those who say in-vehicle entertainment is important:
- 81% say it is important to have a broad range of content (local
radio, streaming, podcasts, audio books, etc.), and to be able to
access relevant, easily ‘discoverable’ content (i.e., recommended
in the dashboard) without looking for it, such as, local radio,
streaming, podcasts, audio books, etc.
- Two-thirds say it is important that the content is enhanced
with rich visual/textual information (i.e., album cover images,
biographical info) about the artist and song listened to.
- 82% overall say being able to continue listening to a radio
station digitally when the vehicle has gone out of broadcast range
is important.
- 70% of all respondents say that an in-vehicle, built-in
entertainment experience that automatically personalizes to their
particular tastes/interests is important, with the largest number
saying it is very important because they ‘don't have to fiddle with
controls when they are driving.’
The survey, conducted by Censuswide and commissioned by DTS,
was fielded between September 29, 2023 – October 3, 2023.
Download the report here:
https://dts.com/wp-content/uploads/2024/01/From-In-Vehicle-Entertainment-to-Integrated-In-Cabin-Experience-2024-final.pdf
Methodology:
The research was conducted by Censuswide, with 2021 Consumers
who own/lease a vehicle (17+) across the UK and USA between
September 29, 2023 – October 3, 2023. Censuswide abide by and
employ members of the Market Research Society which is based on the
ESOMAR principles.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable
extraordinary experiences. Xperi technologies, delivered via its
brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and
IMAX Enhanced, an IMAX and DTS partnership, have been integrated
into billions of consumer devices and media platforms worldwide,
powering smart devices, connected cars and entertainment
experiences. Xperi has created a unified ecosystem that reaches
highly engaged consumers driving increased value for partners,
customers and consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD
Radio™, Play-Fi®, Perceive® and their respective logos are
trademark(s) or registered trademark(s) of Xperi Inc. or its
subsidiaries in the United States and other countries. All other
trademarks and content are the property of their respective
owners.
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound
better. Through its pioneering audio solutions for mobile devices,
home theater systems, cinema and beyond, DTS provides incredibly
high-quality, immersive and engaging audio experiences to listeners
everywhere. Now, DTS is also powering imaging and sensing
technologies as well. For more information, please visit
www.dts.com.
About Censuswide
The research was conducted by Censuswide, with 1015 Consumers
who own/lease a vehicle (17+) across the USA between September 29,
2023 – October 3, 2023. Censuswide abide by and employ members of
the Market Research Society which is based on the ESOMAR
principles.
XPER-P
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240108833823/en/
Allyse Sanchez allyse.sanchez@xperi.com
Xperi (NYSE:XPER)
Historical Stock Chart
From Mar 2024 to Apr 2024
Xperi (NYSE:XPER)
Historical Stock Chart
From Apr 2023 to Apr 2024