El Pollo Loco Names Jill Adams New Chief Marketing Officer
October 05 2023 - 9:00AM
El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO),
the nation’s leading fire-grilled chicken restaurant chain,
announced today the appointment of Jill Adams as the company’s new
Chief Marketing Officer (CMO). Ms. Adams has spent over 14 years in
the restaurant industry. She served as Senior Vice President of
Marketing at QDOBA® Mexican Eats, leading creative, media, loyalty,
product development, and CRM. Prior to joining QDOBA® Mexican Eats,
Ms. Adams worked at Jack in the Box, Inc. holding various
leadership roles in field marketing, product marketing, menu
strategy, integrated marketing, and innovation & growth.
Most recently Ms. Adams was the Vice President of Marketing at
Mister Car Wash, the largest and only public car wash in North
America with over 450 locations. While at Mister Car Wash, Ms.
Adams led the launch of the company’s first mobile app and
e-commerce site, doubling membership in less than 3 years. She also
helped drive 10 consecutive quarters of revenue and EBITDA
growth.
“We are thrilled to welcome Jill into her new role at the
company,” El Pollo Loco CEO Larry Roberts said. “She’s a strong and
engaging leader with a proven track record leading brand strategy
and marketing communications to drive growth and profitability, and
her skills and talents will be a vital asset to El Pollo Loco’s
marketing efforts.”
In her new role as CMO, Ms. Adams will be responsible for
overseeing all marketing and brand strategy functions, including
menu and new product development, advertising and public relations,
digital and social media and consumer engagement for El Pollo
Loco’s 492 company and franchise restaurants in seven states.
For more information, visit ElPolloLoco.com.
About El Pollo Loco El Pollo Loco
(Nasdaq:LOCO) is the nation’s leading fire-grilled chicken
restaurant with a mission to bring people together around food,
family, and culture in the communities it serves. El Pollo Loco is
renowned for its handcrafted food, an innovative blend of
traditional Mexican cuisine and better-for-you eating. Since 1980,
El Pollo Loco has successfully opened and maintained 492
company-owned and franchised restaurants in Arizona, California,
Colorado, Nevada, Texas, Utah, and Louisiana while remaining true
to its Mexican-American heritage. El Pollo Loco continues to grow
and evolve, nourishing connections to tradition, culture, and one
another through fire-grilled goodness that makes us feel like
familia. For more information, visit us at ElPolloLoco.com.
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Rewards: www.elpolloloco.com/rewardsJoin our
Team: www.elpolloloco.com/careers
MEDIA CONTACT: Patrick Benson El
Pollo Loco pbenson@elpolloloco.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/0e1993b2-29a1-49a9-af2c-4bd81653c283
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