Roku Surpasses 70 Million Active Accounts Globally
January 05 2023 - 9:00AM
Business Wire
Roku begins year with new milestone in active
accounts and highest-ever streaming hours as more viewers move to
streaming
Today, Roku, Inc. (NASDAQ: ROKU) announced that the number of
global active accounts now exceeds 70 million. Active accounts as
of Q4 2021 was 60.1 million. Globally, streaming hours were 23.9
billion in Q4 and 87.4 billion for full year 2022, a 19% increase
year-over-year. Roku remains the #1 TV streaming platform in the
U.S., Canada, and Mexico based on hours streamed (Dec 2022,
Hypothesis Group).
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Roku celebrates 70 million active
accounts. (Graphic: Business Wire)
“As consumers continue the shift to TV streaming, we’re excited
that a growing number of people are taking the journey with Roku,
and we’re proud to reach this meaningful milestone today,” said
Roku Founder and CEO Anthony Wood. “Roku is laser-focused on
delivering affordable, easy-to-use products and an operating system
that makes streaming accessible to all. We look forward to
continuing to bring innovative and delightful experiences to more
and more viewers this year.”
In 2022, time spent streaming surpassed cable for the first
time, according to Nielsen. And eMarketer predicts in 2023 less
than half of U.S. households are expected to have legacy pay TV,
providing an opportunity for greater streaming adoption.
Roku’s active account milestone was reached as the company
announced its first-ever Roku-branded TV on Jan. 4. The launch of
Roku Select and Roku Plus Series TVs are the first ever to be both
designed and made by Roku, underlining the company's commitment to
delivering a best-in-class streaming experience at an accessible
price. Roku Select and Plus Series TVs will be available in the
U.S. in spring 2023.
Additionally, The Roku Channel — a top 5 channel by both active
account reach and streaming hour engagement — expanded with many
new content offerings. Over the last year, The Roku Channel
premiered its first original movie, “Weird: The Al Yankovic Story,”
and added Roku Originals like “The Great American Baking Show,”
“Martha Gardens,” and “Emeril Cooks,” and exclusive content like
“The Rich Eisen Show.” Roku also partnered with Paramount+,
Lionsgate, AMC Networks, and discovery+ to bring more offerings to
viewers, and will continue in 2023 with new programming, including
the Miss Universe pageant, set to stream on The Roku Channel on
Jan. 14.
The number of active accounts and streaming hours is based on
preliminary estimated data. The company will report final operating
metrics and financial results for the fourth quarter and the full
year of 2022 in February.
For more information on Roku and The Roku Channel, please visit
www.roku.com.
About Roku
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV OEM
brands. Roku Smart Home products, including cameras, video
doorbells, lighting, plugs, and more are available in the U.S. Roku
is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the shift from legacy pay
TV to streaming TV; and the features, benefits, growth and reach of
The Roku Channel and the Roku platform. Except as required by law,
we assume no obligation to update these forward-looking statements
publicly, or to update the reasons actual results could differ
materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including our Annual Report on Form 10-K for the year ended
December 31, 2021, and our Quarterly Report on Form 10-Q for the
quarter ended September 30, 2022. Copies of reports filed with the
SEC are posted on Roku’s website and are available from Roku
without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20230105005606/en/
Stephanie Tackach Roku, Inc. Stackach@roku.com
Roku (NASDAQ:ROKU)
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