Mobiquity Launches Cross Channel Audio Advertising in Digital Audio Content to Address $6 Billion Digital Audio Market
October 27 2022 - 8:30AM
Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a
leading provider of next-generation data intelligence and
advertising technologies, is pleased to announce that it has added
audio ads to extend its digital ads portfolio. MOBQ now supports
cross channel advertising on Mobile, Desktop and CTV with Display,
Video and Audio ad formats.
Mobiquity is making audio ads available to all advertisers,
giving its partners more ways to reach music and podcast listeners
on Spotify, Tunein, Zenoradio, Audionowdigital, radioplayer and
more. Mobiquity’s Programmatic audio advertising delivers
ad campaigns to audiences by inserting ads played during the
delivery of digital audio content. Listeners could hear ads before
the content (pre-rolls) in the middle of the content (mid-rolls) or
at the end (post-rolls).
The process is fully automated, making it a quick and easy way
for advertisers to reach people listening to podcasts, streamed
music or digital radio.
eMarketer estimates that digital audio accounted for 11% of
total media time per day for adults in the United States last year
and expect that it will grow to greater than 12% in 2022.
Additionally, 2022 is expected to be the first-year digital
audio surpasses traditional radio for time consumption by U.S.
audiences.It is not just the time they are spending that is
significant. It is also the massive size of the audience, with 62%
of the U.S. population aged twelve and up, representing about 176
million people, is listening to audio online weekly.Marketers are
paying attention. Digital audio ad spending is forecasted to reach
$6 billion in the US for 2023, up 20% from 2020.This method of
advertising has become essential for companies and brands to boost
engagement, improve targeting and adapt their campaigns based on
accurate data.Dean Julia, CEO of Mobiquity Technologies, said, "Our
goal has always been to provide the best value to our partners.
Audio ads will get them higher engagement with their audience,
contextually relevant ads based on what their potential users
listen to and very limited ad blocking.”
About Mobiquity
Technologies
Mobiquity Technologies, Inc. is a
next-generation, Platform-as-a-Service (PaaS) company for data and
advertising. The Company maintains one of the largest audience
databases available to advertisers and marketers through its data
services division. Mobiquity Technologies’ Advangelists subsidiary
(www.advangelists.com) provides programmatic advertising
technologies and insights on consumer behavior. For more
information, please visit: https://mobiquitytechnologies.com
Safe Harbor Statement
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statements. These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995. Statements that are not historical facts, including
statements about the Company's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties, and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
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"will," "expect," "anticipate," "target," "aim," "estimate,"
"intend," "plan," "believe," "potential," "continue," "is/are
likely to" or other similar expressions. Further information
regarding these and other risks, uncertainties or factors is
included in the Company's filings with the SEC. All information
provided in this press release is as of the date of this press
release, and the Company does not undertake any duty to update such
information, except as required under applicable law.
Mobiquity Technologies, Inc. Investor
Relations:
Columbia Marketing GroupEmail:
john@TheColumbiaMarketingGroup.comPhone: 646-736-1900
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