New Lay's Kettle Cooked® Fritos® Chili Cheese
joins Doritos®, Cheetos® and Funyuns® as the latest iconic flavor
to be transformed into a Lay's chip
PLANO,
Texas, Aug. 9, 2022 /PRNewswire/ -- Ready for
flavor déjà vu? Last summer, the Lay's brand introduced new potato
chips inspired by other fan-favorite Frito-Lay flavors that had
fans asking themselves, "Wait, is this Doritos or Lay's?" Now,
Lay's is adding another twist to summer snacking with the return of
its iconic Lay's Flavor Swap lineup, including beloved Doritos,
Funyuns and Cheetos mashups, along with the brand-new Lay's Kettle
Cooked Fritos Chili Cheese.
"What makes the Lay's Flavor Swap lineup so much fun is the
combination of flavors our fans know and love to create a
new-but-familiar snacking experience," said Stacy Taffet, senior vice president of brand
marketing, Frito-Lay North America.
"This year's newest addition combines our Kettle Cooked variety and
the popular Fritos Chili Cheese flavor to make a powerful addition
to an already stacked lineup. We're excited to re-release these
iconic swaps after last year's success and to continue delivering
the flavor experience our fans are looking and asking for."
Lay's Kettle Cooked Fritos Chili Cheese is a savory snacking
experience that combines the perfect crunch of Lay's Kettle Cooked
potato chips with the delicious chili and cheese flavor fans have
enjoyed from Fritos for years. This year's Flavor Swap lineup also
includes three returning flavors that merge the best of Lay's chips
with other Frito-Lay favorites:
- LAY'S KETTLE COOKED FRITOS CHILI CHEESE Flavor: How
could the delicious pairing of chili and cheese get any better? By
throwing it on a crunchy perfection of Lay's Kettle Cooked, that's
how.
- LAY'S CHEETOS Flavor: What happens when the cheesiness
of Cheetos snacks meets the delicious crispiness of Lay's chips?
Open the bag and find out.
- LAY'S DORITOS COOL RANCH® Flavor: Ever wondered what
Doritos Cool Ranch flavor would taste like on Lay's chips? Saddle
up, because Lay's put this iconic Doritos flavor on its iconic
potato chips.
- LAY'S WAVY FUNYUNS ONION Flavor: Who said you needed
rings to have fun? Get the flavor of Funyuns rings now on Lay's
Wavy potato chips.
The four Lay's Flavor Swap offerings will be available in
retailers nationwide beginning August
8 for $4.59 (7.75 oz, 8
oz) and $2.29 (2.5 oz, 2.625 oz). The
flavors are available while supplies last.
To learn more about Lay's and its newest Flavor Swap lineup,
fans can head over to www.lays.com or check out Lay's on Facebook,
Instagram and Twitter.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North
America, the $19 billion convenient foods division of
PepsiCo, Inc. (Nasdaq: PEP), which is headquartered
in Purchase, NY. Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay. Learn more about
Lay's by visiting www.facebook.com/lays or on Twitter
at www.twitter.com/lays. You can also follow Lay's on
Instagram by visiting http://instagram.com/lays.
About Frito-Lay North America
Frito-Lay North America is the
$19 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos tortilla chips,
Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
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SOURCE Frito-Lay North
America