Platform Partnership Will Bring the Best Global
and Local Content to One Free,
Easy-to-Use Service
Corus to Act as Ad Representative in Canada and Provide Multiple Canadian Channels
to the Service
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TORONTO, June 8, 2022
/CNW/ - Corus Entertainment Inc. (TSX: CJR.B)
("Corus") and Paramount Global (NASDAQ: PARA)
(NASDAQ: PARAA) ("Paramount") announced today that Pluto TV,
the world's leading FAST (free ad-supported streaming television)
service, will launch in Canada
this fall. Launching with more than 100 unique, curated
channels and over 20,000 hours of content, the service will offer a
full spectrum of free programming including drama, comedy,
lifestyle, kids, movies, around-the-clock news, and more. This sees
Corus' leading ad sales capabilities combined with Pluto TV's
best-in-class platform and technology, serving compelling content
to audiences and providing a transformative model for
advertisers.
At launch, Corus will be the ad representative to what is
positioned to become one of the largest free premium ad-supported
streaming services in the country. In addition, Pluto TV will offer
a curated slate of Corus Original library series that span a
variety of genres.
"Corus' relationship with Pluto TV underlines our commitment to
ad-supported premium video, building on the success of STACKTV, the
Global TV App, and Premium Video on Demand," said Greg McLelland, EVP and Chief Revenue Officer,
Corus Entertainment. "The
agreement further expands the volume of digital video inventory
Corus has to offer, in a premium, brand-safe environment allowing
our clients to achieve the impact of TV with the measurement and
targetability of digital and connect with audiences wherever they
are streaming."
"Pluto TV is committed to further expanding its premium free
offering for audiences around the world, and this game-changing
partnership with Corus is a testament to that commitment. Following
Pluto TV's recent launch in the Nordics and the partnership
we implemented with Viaplay, which served as the strategic
framework for this deal, the upcoming launch in Canada will combine Corus' incredible local
content offering with Pluto TV's global content and world class
platform, positioning Pluto TV to become the leading free
ad-supported streaming TV service in the country upon launch in the
fall," said Olivier Jollet,
Executive Vice President and International General Manager,
Pluto TV.
Pluto TV is the global leader in FAST, with nearly 68 million
monthly active users who have streamed over 4.8 billion total
viewing hours across over 30 countries and territories spanning
three continents. Pluto TV will be available for free, with no
registration required. Users will be able to watch Pluto TV via Web
at www.pluto.tv, via the Pluto TV app for Amazon Fire TV, Roku,
Apple TV, Android TV, Chromecast, Samsung and LG devices, and via
mobile apps on the App Store and Google Play.
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and
content company that develops and delivers high quality brands and
content across platforms for audiences around the world.
Engaging audiences since 1999, the company's portfolio of
multimedia offerings encompass 33 specialty television services, 39
radio stations, 15 conventional television stations, a suite of
digital and streaming assets, animation software, technology and
media services. Corus is an internationally-renowned content
creator and distributor through Nelvana, a world class animation
studio expert in all formats and Corus Studios, a globally
recognized producer of hit scripted and unscripted content. The
company also owns innovative full-service social digital agency
so.da, lifestyle entertainment company Kin Canada, leading 2D
animation software supplier Toon Boom and children's book
publishing house, Kids Can Press. Corus' roster of premium brands
includes Global Television, W Network, HGTV Canada, Food Network
Canada, Magnolia Network Canada, The HISTORY® Channel, Showcase,
Adult Swim, National Geographic, Disney Channel Canada, YTV, Global
News, Globalnews.ca, Q107, Country 105, and CFOX, along with
broadly distributed Canadian streaming platforms STACKTV, Nick+,
the Global TV App and Curiouscast. For more information
visit www.corusent.com.
About Pluto TV
Pluto TV, a Paramount Company, is the leading free streaming
television service delivering hundreds of live linear channels and
thousands of titles on-demand to a global audience of nearly 68
million monthly active users. The Emmy ® award-winning service
curates a diverse lineup of channels, in partnership with nearly
400 international media companies, offering a wide array of genres,
languages and categories featuring movies, television series,
sports, news, lifestyle, kids and much more. Pluto TV can be easily
accessed and streamed across mobile, web and connected TV devices.
Headquartered in Los Angeles,
Pluto TV's growing international footprint extends across three
continents and over 30 countries and territories.
PARA-IR
SOURCE Corus Entertainment Inc.