Ulta Beauty Launches Retail Media Network, UB Media
May 19 2022 - 8:00AM
Business Wire
Leading Retailer Connects Brand Partners to
Unparalleled Audience of Beauty Enthusiasts
Ulta Beauty, the nation’s largest beauty retailer, today
announced the launch of its retail media network, UB Media, to
offer brands addressable advertising leveraging its Ultamate
Rewards members, the biggest community of beauty enthusiasts in the
industry. This new capability will deliver a winning digital
strategy for brand partners to personalize consumer engagement,
drive growth, and fuel measurable returns.
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the full release here:
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Ulta Beauty announces the launch of its
retail media network, UB Media, to offer brands personalized
advertising to connect with its highly engaged and loyal audience
of beauty enthusiasts. (Photo: Business Wire)
“UB Media harnesses the power of our unmatched, first-party data
from our 37 million loyal members to transform the way our brand
partners can connect with beauty lovers,” said Brent Rosso, vice
president, UB Media. “No one knows the beauty industry and its
audience like Ulta Beauty. Our new offering reinforces our ability
to engage guests where, when, and how they want to connect, with
hyper-focused advertising efforts in a dynamic ecosystem and
further elevates our position as brand partner of choice.”
Ulta Beauty recognizes that retail media networks are
increasingly critical within the modern marketing mix and for
retailers, a valuable opportunity to strengthen brand partnerships.
As the country’s leading beauty retail destination, Ulta Beauty
actively and proudly ideates and executes opportunities for growth
for and with its brand partners. UB Media builds upon the company’s
existing Digital Marketing Partner Program to provide even greater,
more impactful opportunities to leverage its unparalleled Ultamate
Rewards program to create more iterative opportunities within the
ever-evolving omnichannel environment.
To bring UB Media to life, Ulta Beauty enriched its portfolio of
ad products and channels – and will continue to do so in real time.
At launch, the network offers advertising access via offsite
display, videos, social and influencer as well as onsite sponsored
products. Onsite display inventory on Ulta Beauty-owned properties
is one of several new, core offerings activated this year. This
full suite of ad inventory, experiences, and value-added services
will be supplemented with additional formats in the future.
Ulta Beauty has created means to make the creative process
easier for brand partners with the intent to reduce turnover time
and deliver more agility and quicker speed to market. Additionally,
brand partners using UB Media will have access to closed-loop
campaign level reporting including audience and creative
insights.
For more information, please visit ulta.com/ubmedia.
About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful.
Ulta Beauty is the largest U.S. beauty retailer and the premier
beauty destination for cosmetics, fragrance, skin care products,
hair care products and salon services. In 1990, the Company
reinvented the beauty retail experience by offering a new way to
shop for beauty – bringing together all things beauty, all in one
place. Today, Ulta Beauty operates more than 1,300 retail stores
across 50 states and also distributes its products through its
website, which includes a collection of tips, tutorials, and social
content. For more information, visit www.ulta.com.
Ulta Beauty was recently added to the Bloomberg Gender Equality
Index, which tracks the financial performance of public companies
committed to supporting gender equality through policy development,
representation, and transparency. More information about Ulta
Beauty’s corporate responsibility efforts can be found at
https://ulta.com/investor/esg.
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version on businesswire.com: https://www.businesswire.com/news/home/20220519005280/en/
Ulta Beauty Media Contact: Eileen Ziesemer, Vice
President, Public Relations eziesemer@ulta.com (708) 305-4479
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