- 25th Anniversary Model Limited to 2,525 Units in
U.S.
- Hybrid-Exclusive Sienna Line Has 245 Horsepower and up to an
EPA-estimated 36 Combined MPG
- Standard Toyota Safety Sense 2.0 with Automatic Emergency
Braking
- Woodland Edition Continues with AWD, Increased Ground Clearance
and Exclusive Features
- Designed and Built in the U.S.
- A Look Back at 25 Years of Sienna Evolution
PLANO,
Texas, May 19, 2022 /PRNewswire/ -- The 2023
Toyota Sienna marks the model's first quarter-century of success
and celebrates with a limited-availability 25th Anniversary
Edition. Based on the sport-infused XSE grade, the special model
gains additional luxury cabin features from the Limited grade and
adds exclusive exterior and interior trim. Toyota will build just
2,525 of these models for the U.S., making this a "gotta have it"
minivan.
Toyota has sold more than 2.2 million Sienna models since its
debut in 1997. The fourth-generation Sienna debuted for the 2021
model year, offering hybrid power exclusively and giving customers
the benefit of Toyota's 20+ years of global hybrid leadership and
well documented quality, durability and reliability. The 2023
Sienna lays down impressive numbers. Its Toyota Hybrid System II
delivers 245 total system horsepower and earns the vehicle an
EPA-estimated 36 combined MPG fuel economy (front-wheel drive).
The Hybrid-exclusive strategy has been a winner for Sienna,
which was the top-selling minivan in America for 2021, capturing
35% of the segment. The new-generation Sienna offers the choice in
front-wheel drive or Electronic On-Demand All-Wheel Drive, which
employs a separate rear electric motor rather than a heavy AWD
transfer case and space-robbing driveshaft to the rear wheels. As a
result, EPA-estimated combined fuel economy is 35 MPG, nearly
matching the 36 combined MPG for front wheel drive.
Happy Silver Anniversary
The ultra-sporty XSE model on which the 25th Anniversary Edition
amps up the sporty factor with available dark 20-in. split-5-spoke
wheels, bolder looking front and rear bumpers, black-painted
caps and a sport-tuned suspension that are unique to the XSE.
The Sienna 25th Anniversary Edition is available in front-wheel
drive or all-wheel drive and includes the XSE Plus Package, which
equips the Sienna 25th Anniversary Edition with roof rails, Premium
Audio with JBL speakers and navigation, wireless charging and
a 1500-watt converter.
Appropriately for the occasion, the Sienna 25th
Anniversary Edition is available in Celestial Silver, with Wind
Chill Pearl as a second color choice. Special black badging and
exterior trim, including mirrors caps and shark fin antenna,
accents the two available exterior colors.
From there, this celebration model adds a slew of features from
the Limited grade, including the exterior mirrors with memory,
auto-dimming, puddle lights, power-fold and reverse-tilt down
function. Inside, the Limited also donates black leather-trimmed
seating with silver-colored stitching, including heated and
ventilated front seats with memory. The Limited's memory steering
column and second-row seats with ottomans enhance onboard comfort,
and illuminated door sills greet front occupants. Special "25th
Anniversary" floormats treat the feet, and an exclusive black key
fob cover with silver-colored stitching features a "25th
Anniversary" badge.
Sienna's Journey
As minivans entered the market and gained popularity in the
eighties and nineties, Toyota first imported its rear-drive Van and
then the more market-suitable Previa. Meanwhile, Toyota was
preparing a much more focused entry, and it arrived for 1998: the
Sienna.
The Sienna proved to be right on target for the market, and
through each design generation has evolved to a state of family
vehicle perfection. Here's a look at how it got there.
First-Generation: 1998-2003
Designed expressly for the U.S. market, the 1998 Sienna was
assembled at Toyota Motor Manufacturing, Kentucky, Inc. in Georgetown, Kentucky. Toyota called the
first Sienna "The Camry of Minivans," and for good reasons.
Firstly, it was based on a larger version of the Camry's
front-wheel drive platform, which ensured an excellent balance of
handling agility and ride comfort. Also, the Sienna was designed to
give buyers the same combination of quality, user-friendly
operation and value that had made the Camry so popular.
The first Sienna was 193.5 inches long on a 114-inch wheelbase,
making it easy to maneuver and park. The powertrain paired a
3.0-liter, 194-horsepower V6 with a four-speed electronically
controlled automatic transmission. The 1998-2003 Sienna had an
EPA-estimated 17 city MPG / 23 highway MPG / 19 combined MPG fuel
economy ratings.
The Sienna offered the choice of 7- or 8-seat configurations and
provided renowned Toyota value in CE, LE and XLE grades. A driver's
side sliding rear door was standard on LE and XLE and optional for
CE, and the XLE offered optional leather-trimmed seats.
Toyota engineered the first Sienna with the safety that family
van buyers sought. Anti-lock brakes were standard, and Sienna was
one of the few vans at the time to offer available front
seat-mounted side torso airbags and Vehicle Stability Control.
The first Sienna achieved the highest rating ("Good") in all six
IIHS frontal crash tests.
Second-Generation: 2004-2010
Customers loved the first-gen Sienna so much, they wanted more …
more room, more versatility, more power and more safety. The
second-gen Sienna for 2004 delivered on all counts. The chief
engineer for the new model, Yuji Yokoya, and his family drove a
first-gen Sienna throughout North
America and met with minivan owners to gain a deeper
understanding of how owners used these vehicles in daily life.
Influenced by that input, the second-gen Sienna introduced for 2004
grew significantly to offer more room and versatility. Wheelbase
and length both increased by five inches, and the new Sienna was
also four inches wider and 1.6 inches higher than the
first-generation model.
The second-gen Sienna debuted an all-wheel drive option, and the
Sienna would remain the only minivan to offer AWD for many years.
All models gained a 3.3-liter V6 with 230 horsepower, teamed to a
new 5-speed electronically controlled automatic transmission. Fuel
economy ratings increased to 17/25/20 EPA-estimated MPG for the
front-wheel drive model.
Seating and cargo room increased all around. Notably, as
minivans were frequently used for trips to warehouse stores, the
Sienna could now easily carry 4x8-foot sheets of plywood. The
second-gen Sienna debuted a luxurious new Limited trim. And,
recognizing the value of keeping passengers entertained, Toyota
offered an optional rear-seat DVD entertainment system with two
110V outlets.
In the safety category, side curtain airbags, optional on
certain 2004-2005 trims, became standard on all for 2006. Vehicle
Stability Control was made standard for all models in 2008.
Continuous evolution brought new features such as Bluetooth
wireless tech for hands-free phone use and music streaming, a
power-folding third row, rear view camera, rear parking sensors and
navigation. For 2007, the Sienna received a 266-horsepower
3.5-liter V6.
Third Generation: 2011-2019
The third-generation Sienna introduced for 2011 ushered in a
bolder design, along with a growing roster of luxury and tech
features. The design emerged from Toyota's CALTY studios, with
engineering handled by Toyota Technical Center in Ann Arbor, Michigan, as well as in
Japan. Sized the same as the
second-gen Sienna, the new model added versatility.
A new 2.7-liter four-cylinder engine became standard but was
discontinued after two years. The 3.5-liter V6 continued and
was paired with a six-speed automatic transmission. For 2018, power
jumped to 296 horsepower with the addition of Toyota's D4-S direct
fuel injection, and an eight-speed automatic replaced the
six-speed. EPA fuel economy estimates with this combination were 18
city / 24 highway / 20 combined.
Standard features included three-zone climate control, three
power ports, power door locks and remote keyless entry. As a fun
surprise, a new SE model grade added some sport sedan verve to the
driving experience. Front styling was even bolder, with side
skirting that visually lowered the vehicle and smoked taillights
that made a distinctive statement. Specially tuned suspension,
revised steering and 19-inch alloy wheels boosted agility and
driving engagement. This was the minivan with attitude.
The third-gen Sienna brought a major advance in active safety
for 2015 with optional Pre-Collision System and Dynamic Radar
Cruise Control. Toyota Safety Sense P (TSS-P) was made standard for
all model grades in 2018. TSS-P included Pre-Collision System with
Pedestrian Detection, Lane Departure Alert with Steering
Assist, Dynamic Radar Cruise Control and Automatic High Beams.
Additional safety features included a rear-view camera with
180-degree view, driver's knee airbag and Toyota Safety Connect. On
the luxury and user tech side, the Smart Key System with
Push-Button Start added new convenience, and the available
second-row sliding Lounge Seating could slide up to 23 inches
rearward to open up enormous legroom.
The Sienna's Entune 3.0 multimedia system included a
live-traffic map, while the higher grades also featured Wi-Fi
connectivity for up to five devices. An available 11.6-inch
dual-view rear seat entertainment system was a real passenger
pleaser.
Fourth Generation: 2020-
Toyota reimagined the fourth-generation Sienna to support a
wider array of life stages and activities than the typical
minivan. That included answering the call for more luxury,
multimedia and outdoors-amenable features.
Assembled in the U.S., the fourth-generation Sienna was designed
by the combined effort of CALTY's Newport
Beach, California, and Ann Arbor,
Michigan, studios. It is built around an all-new minivan
structure based on Toyota's versatile TNGA-K Platform architecture,
and the evocative design was influenced by the bold and robust
character of SUVs.
The Sienna delivers a confident, agile driving experience with
exemplary ride comfort, thanks in large part to the TNGA-K Platform
combined with a trailing-arm multi-link rear suspension. The sporty
XSE and lavish Platinum grades fill their wheel wells with standard
20-inch aluminum clad wheels with P235/50R20 tires for FWD.
(All-Wheel Drive versions have 18-inch wheels.)
The 2023 Sienna line includes LE, XLE, sporty XSE,
outdoors-oriented Woodland Edition, luxurious Limited and
ultra-plush Platinum trims. The Woodland Edition introduced for
2022 combines adventure-inspired rugged styling, a standard
Electronic On-Demand All-Wheel Drive System and increased ground
clearance to take family fun further afield.
The 2023 Sienna offers many available premium features across
the model line (depending on model grade), such as kick-open and
closed sliding side doors and rear gate, four-zone climate control
system, heated second-row Super-Long Slide captain's chairs with
ottomans, power tilt and telescoping steering column with heated
steering wheel, 10-in. color head-up display and 12-speaker JBL®
Premium Audio system.
All 2023 Sienna models come standard with Toyota Safety Sense
2.0 (TSS 2.0), a comprehensive active safety system that
includes:
- Pre-Collision System with Pedestrian Detection
- Lane Departure Alert with Steering Assist
- Full-Speed Range Dynamic Radar Cruise Control
- Automatic High Beams
- Lane Tracing Assist
- Road Sign Assist
The Sienna LE and some XLE models come equipped in 8-seat
configurations with a stowable middle seat. The Super-Long Slide
second-row captain's chairs in some 7-seat models slide 25 inches,
providing ample legroom and flexibility to maximize comfort,
especially when used with the available ottoman feature. (Standard
for 25th Anniversary Edition, Limited and Platinum and available
for certain others.)
Cutting-edge visibility tech and the available Bird's Eye View
Camera with Perimeter Scan provides a live, 360-degree view to help
the driver see potential obstacles.
The 2023 Sienna offers a smorgasbord of connectivity and
entertainment, with versatile Toyota Audio systems providing
something for everyone. The base Toyota Audio system in the LE
grade is jam-packed with features, including a 9-in. touchscreen,
six speakers, Android Auto™, Apple CarPlay® and Amazon Alexa
compatibility, seven USB media ports, hands-free phone capability
and music streaming via Bluetooth® wireless technology, SiriusXM®
with 3-month Platinum Plan trial subscription and Safety Connect®
with 1-year trial and Wi-Fi Connect with up to 3 GB within a
one-month trial.
And, did we mention an up to EPA-estimated 36 combined
MPG rating and available Electronic On-Demand All-Wheel
Drive. That is the anatomy of a minivan innovator and leader.
About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in
the U.S. for more than 60 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 39,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
nearly 32 million cars and trucks at our nine manufacturing plants.
By 2025, Toyota's 10th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, a quarter of the company's 2021 U.S.
sales were electrified.
To help inspire the next generation for a career in
STEM-based fields, including mobility, Toyota launched its virtual
education hub at www.TourToyota.com with an
immersive experience and chance to virtually visit many of our U.S.
manufacturing facilities. The hub also includes a series of free
STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips
and more. For more information about Toyota,
visit www.ToyotaNewsroom.com.
Media Contacts:
Nicky Hamila
469-292-3596
nicky.hamila@toyota.com
Note to Editors: Photos and b-roll can be found on
ToyotaNewsroom.com
For customer inquiries, please call: 800-331-4331
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