Global Partnership Leverages Digital Turbine's
One-Stop Platform for App Distribution, Audience Development and
In-App Monetization
AUSTIN,
Texas and ACCUWEATHER GLOBAL WEATHER CENTER,
April 27,
2022 /PRNewswire/ -- Digital Turbine, Inc.
(Nasdaq: APPS) and AccuWeather, the proven leader in weather
forecast accuracy, today announced a multiyear partnership
leveraging Digital Turbine's full ad-stack across three areas: app
distribution, audience development and in-app monetization
solutions. Digital Turbine is to be the preferred global
distributor of AccuWeather apps for native on-device inventory.
Additionally, AccuWeather's portfolio of weather and
weather-related content will be a preferred source for editorial
placements within Digital Turbine's Content Media Solutions. To
support AccuWeather's monetization goals, Digital Turbine's ad
mediation and brand demand on both iOS and Android devices
strategically expand the partnership. App distribution is set to
launch in Q2 2022.
"Digital Turbine is a valued partner, and we are thrilled to not
only expand our app distribution partnership but also to expand
into new areas at this time given the great reception to and
popularity of our newly designed award-winning Android app," said
Steven R. Smith, AccuWeather
President. "With the recently acquired and combined companies,
Digital Turbine's three-pronged approach creates a growth flywheel
and drives even greater opportunities for us to increase our reach
while allowing us to expand into new areas, such as greater
audience engagement and monetization. We are excited to take this
next step together with our Digital Turbine partnership."
"AccuWeather is a trusted source for weather data,
weather-related content and forecasting services around the world,"
said Matt Tubergen, EVP of
Partnerships at Digital Turbine. "We are excited to build upon the
strong foundation we have set and help extend their carrier and OEM
strategy. We are also excited to see our consolidated solutions
across both our On-Device Media Solutions and App Growth platform
come together in tandem to provide explosive growth for a partner
like AccuWeather. Our platform delivers unmatched global
distribution and monetization for large companies such as
AccuWeather."
About Digital Turbine
Digital Turbine is the leading independent mobile growth
platform and levels up the landscape for advertisers, publishers,
carriers and OEMS. By integrating a full ad stack with
proprietary technology built into devices by wireless operators and
OEMs, Digital Turbine supercharges advertising and monetization.
The company is headquartered in Austin,
Texas, with global offices in New
York, Los Angeles,
San Francisco, London, Berlin, Singapore, Tel
Aviv and other cities serving top agency, app developer and
advertising markets.
About AccuWeather
AccuWeather, recognized and documented as the most accurate
source of weather forecasts and warnings in the world, has saved
tens of thousands of lives, prevented hundreds of thousands of
injuries and tens of billions of dollars in property damage. With
global headquarters in State College,
PA and other offices around the world, AccuWeather serves
more than 1.5 billion people daily to help them plan their lives
and get more out of their day through digital media properties,
such as the AccuWeather.com website and AccuWeather mobile
application, as well as radio, television, newspapers, and the 24/7
AccuWeather Network channel and AccuWeather NOW streaming service.
AccuWeather For Business serves more than half of Fortune 500
companies and thousands of businesses globally.
AccuWeather produces and distributes news, weather content, and
video for more than 180,000 third-party websites. Among
AccuWeather's many innovative and award-winning features available
free to the public are MinuteCast® forecasts with Minute by Minute®
updates and Superior Accuracy ™, the patented AccuWeather RealFeel®
temperature and current conditions, and AccuWeather RealImpact™
scale for Hurricanes. Dr. Joel N.
Myers, Founder and Chief Executive Officer, established
AccuWeather in 1962 and is considered the "father of modern
commercial meteorology." Dr. Myers, a leading creative thinker and
visionary, has been named "the most accurate man in weather" by The
New York Times and one of the top
entrepreneurs in American history by Entrepreneur's Encyclopedia of
Entrepreneurs.
AccuWeather, AccuWeather.com, RealFeel, MinuteCast, Minute by
Minute, Minute by Minute Forecasts, Up to the Minute and WinterCast
are all registered trademarks of AccuWeather, Inc.
AccuWeather RealFeel Temperature, RealFeel Shade, AccuWeatherIQ,
RealImpact, AccuWeather RealImpact Scale, AccuWeather RI,
AccuWeather MinuteCast, AccuWeather Network, AccuWeather NOW,
ClimateReady and Superior Accuracy are all trademarks of
AccuWeather, Inc. All other trademarks, product names and logos are
the property of their respective owners.
The AccuWeather app for Android phone and tablet users is free
at the Google Play store. The AccuWeather iOS app is free at
the Apple store. Visit accuweather.com for the most
accurate hyperlocal forecasts, weather news and information.
AccuWeather:
Rhonda
Seaton
814 235 8555 (P)
310-508 0799 (M)
Bill Bagley
212.835.6657 (P)
781.530.6863 (M)
pr@accuweather.com
Digital Turbine
Investor Relations Contact:
Brian Bartholomew
Digital Turbine
brian.bartholomew@digitalturbine.com
Press Contact:
Mimi Torrington
Digital Turbine
mimi.torrington@digitalturbine.com
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SOURCE Digital Turbine, Inc.