Athleta Introduces Limited Edition Simone Biles Athleta Girl Collection
April 19 2022 - 9:00AM
Business Wire
Celebrates one-year of partnership with major
brand campaign championing girls as changemakers, teammates,
athletes and activists
In celebration of the first year of partnership, and a shared
mission of empowering the next generation of girls, Simone Biles
and Athleta are launching Biles’ first signature collection of
activewear for Athleta Girl. This limited-edition line is designed
to help girls ages 6-12 feel inspired and confident whenever they
wear it.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220419005434/en/
Athleta and Simone Biles have launched
Biles' first signature collection of activewear for Athleta Girl,
designed to help girls ages 6-12 feel inspired and confident
whenever they wear it. (Photo: Business Wire)
Biles spent the past year partnering with Athleta’s design team
to cultivate a collection authentic to who she is as a person and
athlete. Each style reflects her voice by incorporating the
inspiring affirmations she tells herself every day. With a mix of
matte and shine fabrics, chalk patterns inspired by the gym, and
powerful optimistic colors, the collection evokes Biles’ grace,
resilience, and strength, with iconic details for girls to wear and
let their own light shine through.
“My inspiration behind this collection was to create clothing
that is both cute and comfy and can be worn from school to practice
while uplifting girls and encouraging them to chase their dreams,”
said Biles. “It has been a longtime dream of mine to create an
athletic line, and the opportunity to design this collection for
Athleta Girl is so special to me. I want girls to feel inspired
when they wear clothing in this collection, and for them to know
that they can do anything they put their minds to.”
Athleta is launching its second major campaign with Biles that
champions girls as changemakers, teammates, athletes, and
activists. By continuing to reach girls where they are—whether
together with friends, getting active outdoors, or in the
metaverse—Athleta and Biles continue to show girls that they have
the power to break barriers in sports and in life.
Athleta is the one of the only performance lifestyle brands to
establish a celebrity partnership specifically in the Girls
category, underscoring its commitment to the unique product
category and brand differentiation.
Athleta Girl has become a powerful growth driver and key
contributor to Athleta’s 2X Plan to reach $2B in net sales by 2023,
propelled by Athleta Girl’s clear points of
differentiation—multigenerational outfitting for moms and
daughters, innovative product collaborations like the “Girl
On-The-Go” Period Kit by Lola and the brand’s first-of-its kind
partnership with Biles.
Biles’ first co-created product, a limited-edition “In Your
Element Hoodie,” debuted last fall as the most-viewed item on
Athleta.com within hours of its release.
“Since its launch in 2016, we’ve strategically scaled Athleta
Girl into a powerhouse category for our brand and a key contributor
to our plan to reach $2B in net sales by 2023,” said Mary Beth
Laughton, president and chief executive officer of Athleta. “Simone
is the perfect partner for us to help empower girls to find their
inner strength in school, sports, and play and we’re thrilled to
launch this Athleta Girl collection with her.”
Last year, Athleta joined forces with Biles in a groundbreaking
partnership between brand and athlete. Athleta featured Biles as
the lead in the brand’s summer ad campaign that recognized the
importance of her family and community, supported Biles’ journey to
and in Tokyo without hesitation, prioritized showing the woman
behind the athlete through meaningful content on AthletaWell, the
brand’s digital community platform, as well as Biles’ Gold Over
America Tour featuring all-female gymnastics as title sponsor. The
Athleta-Biles partnership continues to explore meaningful ways to
empower and inspire girls, including a $50,000 donation to the
Power of She Fund in association with Biles’ attendance at the 2021
Met Gala.
Athleta has rewritten the blueprint for partnerships,
prioritizing authenticity and shared values that drive both
business and impact, and supporting its partners as whole women,
beyond their artistic or athletic achievements. Biles is part of a
roster of powerful, like-minded partners including Allyson Felix
and Alicia Keys who bring these values to life.
The new collection is available in stores and online now. To
learn more, visit Athleta.com.
About Simone Biles:
Simone Biles is one of the greatest female athletes of all-time.
The first woman to capture five All-Around World Championship
titles, Biles is the most decorated gymnast in World Championships
history – male or female - with 25 medals overall (19 gold) and is
a seven-time Olympic medalist (4 gold). A three-time Laureus World
Sportswoman of the Year, she has earned the rare distinction of
having four skills named in her honor – The Biles – across beam,
floor (two) and vault disciplines. Biles’ extraordinary
accomplishments have received widespread recognition including TIME
100 Most Influential, Forbes 30 Under 30, Ebony Power 100, People
Women Changing the World, USA Today 100 Women of the Century, and
two-time Associated Press Female Athlete of the Year among others.
Her autobiography - Courage to Soar - was a New York Times
bestseller and developed into an award-winning tv special on
Lifetime and her documentary series – Simone vs Herself – that
streamed on Facebook Watch is nominated for a Sports Emmy Award.
Biles utilizes her platform to help advocate for mental health and
support initiatives that provide education and assistance for
children and young adults associated with adoption and foster
care.
About Athleta:
A certified B Corporation, Athleta is a performance lifestyle
brand with a mission of empowering a community of active women and
girls. Athleta’s versatile premium performance lifestyle apparel is
designed by women for women with inclusivity at its core. Founded
in 1998, Athleta integrates performance and technical features
across its collection to support women across their entire
lifestyle – from yoga and training to travel and sleep. In 2016,
the company launched Athleta Girl mirroring its signature
performance in styles for the next generation. Based in San
Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is
available at its more than 220 retail stores across the United
States and Canada, through its catalog, and at Athleta.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220419005434/en/
Katie Jaros athleta_press@gap.com
Gap (NYSE:GPS)
Historical Stock Chart
From Aug 2024 to Sep 2024
Gap (NYSE:GPS)
Historical Stock Chart
From Sep 2023 to Sep 2024