NEW YORK, Jan. 19, 2022 /PRNewswire/ -- (NASDAQ:
STGW) – Stagwell Inc., the challenger network built to
transform marketing, today announced the combination of Stagwell
Media Network agencies MMI and Media Kitchen under the MMI brand.
The announcement comes on the heels of MMI's continued
year-over-year growth for the past five years, expansion of its
partnership with a leading CPG manufacturer, and further
diversification of its Amazon work.
The move creates a dynamic new consultancy predicated on brand
performance and innovation. The combined entity boasts 175
employees who offer deep expertise in media strategy, planning and
buying, performance marketing, influencer, public relations, and
creative content.
"By bringing these two agencies together, we are offering a
strong alternative solution to drive measurable growth for modern
brands," Stagwell Chairman and CEO Mark
Penn said. "Our challenger positioning is rooted in creating
new kinds of collaborations and MMI plus Media Kitchen creates a
media speedboat capable of innovating quickly for clients."
"Media Kitchen's ability to design and implement
transformational media strategies perfectly complements MMI's
nimble brand creativity and innovation services. Combined, they
offer a future-facing answer for modern marketeers looking for
joined-up insight, ideas, and connections that drive growth," said
James Townsend, Global CEO of the
Stagwell Media Network. "This is about creating opportunities for
our people to learn, collaborate and express themselves, and help
offer clients more capabilities in one dynamic agency."
The enhanced agency includes 130 employees from MMI and 45 from
Media Kitchen. Collective clients and experience include Amazon,
Gillette, Loews Hotels, Olay, Pantene, and Waste Management. Core
office locations for the combined entity will remain unchanged,
with strongholds in New York and
Houston and presences in
Cincinnati, Washington DC, Minneapolis, Toronto, and Montreal.
MMI CEO Maggie Malek, a Houston
Business Journal 40 Under 40 honoree who began her career in the
Army Reserves, will head the strengthened organization. A key
architect of the company's growth, Malek has been with the agency
for 11 years, rising from an Account Executive to the role of CEO
two years ago, just before the pandemic began. Prior to her
promotion, she created the agency's social and influencer practices
and led the strategy team. As CEO, her people-first values guide
the agency's team design, employee retention strategies, and
successful partnerships across the Stagwell network in service of
both her team and clients.
"We're ecstatic about the talent and energy Media Kitchen brings
to the table," said Malek. "Our complementary capabilities offer
clients stronger teams, greater performance, and new
opportunities."
About Stagwell Inc.
Stagwell is the challenger
network built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
10,000+ specialists in 20+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
About Stagwell Media Network
Stagwell's Media Network
is a group of leading multichannel agencies home to more than 3,000
experts with an expansive global footprint across 40+ offices in 20
countries, managing close to $5
billion in media. Agencies include Assembly, MMI
Agency, Goodstuff and Grason, creative
consultancy GALE, B2B specialist Multiview, multi-lingual
content agency Locaria, and travel and media
experts Ink.
The network offers marketers a more dynamic partner for global
B2B and B2C solutions spanning data, technology, media, and
creativity aimed at accelerating business growth for brands
worldwide.
About MMI
MMI Agency is a modern brand lab where
performance meets possibility. Our mission is to inspire
action in an intelligent world by partnering with
engaged clients; deploying human-first strategy;
developing compelling creative; and conceptualizing iterative media
plans and insightful communications programs. MMI is
made up of 175 employees and is headquartered in Houston, Texas. Find out more at
www.mmiagency.com.
Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com
+1. 202.423.4414
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SOURCE Stagwell Inc.