Square Gives Online Businesses the Power of a Photo Studio in Their Pocket With New Square Photo Studio App
November 17 2021 - 12:00PM
Business Wire
Businesses can take professional product photos with the click
of a button, boosting their sales - for free
Today, Square announced the Square Photo Studio app, which makes
it easy for sellers to take high-quality product photos from a
mobile device and directly sync them to a Square item catalog or
online store to improve the customer experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211117005255/en/
The Square Photo Studio app (Photo:
Business Wire)
In recent years, product images have become increasingly
important to online selling success. In fact, according to recent
Square data, retail merchants found that 94% of their first orders
included product images, and only 11% were sold for the first time
without an image. With the Square Photo Studio app, a seller can
add beautiful, stylized images to their product pages on-the-go and
through their phone, without the time and cost of a professional
photo studio.
“Taking good product photos is difficult and time-consuming,”
said Aaron Lefkove, owner of Bluebird Wine and Spirits in Accord,
New York. “The Square Photo Studio app saves me hours that I
otherwise would have spent setting up a light and a camera, taking
and editing photos of new inventory, and then uploading them one by
one. Now, I can do all of that in minutes from my phone, ultimately
saving me time and money.”
The Square Photo Studio app provides easy-to-follow prompts to
take the best photo, automatically isolates the product from the
background, and then allows users to choose stylized scenes that
include new backgrounds, shadows, and colors. From there, a seller
can quickly and easily connect those images to items in their
Square catalog, or create a new item entirely and immediately start
selling. The app isn’t just limited to Square sellers - anyone with
a product to sell can easily snap a photo, style that photo, and
sell with a Square Online Checkout link.
“It’s no secret that products with professional-looking photos
perform better than those without,” said David Rusenko, head of
eCommerce at Square. “Unfortunately, the cost, skill set, and labor
involved with taking those photos was often prohibitive. Now, with
Square Photo Studio, sellers can give their items the look of a
professional photo studio shoot from the comfort of their home, the
office, or on the go.”
The Square Photo Studio app is available in the Apple app store
now globally, everywhere Square Online is available. To learn more
about how Square is helping sellers of all types and sizes start,
run, and grow their business online, visit
www.squareup.com/online-store
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version on businesswire.com: https://www.businesswire.com/news/home/20211117005255/en/
Media Contact: press@squareup.com
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