NASHVILLE, Tenn., Nov. 16, 2021 /PRNewswire/
-- AllianceBernstein ("AB") (NYSE: AB), a leading research and
global investment firm, announced today the expansion of its
financial advisor practice management capability, the AB Advisor
Institute. This expanded solution set includes a proprietary
advisor digital assessment toolset and a team of Certified Practice
Management Consultants (CPMC) who have completed the Vanderbilt
Owen Graduate School of Management Practice Management Certificate
program. The accreditation consists of a 3-part training module
taught by the AB Advisor Institute and a capstone program taught by
Vanderbilt faculty. Capstone topics are
taught around the client engagement model of a leading
international consulting firm and psychological tenets of how
humans construct beliefs and make decisions.
AB's Regional Managers, who work with financial advisors across
the U.S., have completed the program's curriculum. The curriculum
includes academic resources related to practice management and team
building. AB consultants then use their training to guide advisors
through personalized learning programs from the AB Advisor
Institute, supporting advisors' business goals. By December 2021, these managers will have all
earned the CPMC designation.
"We are thrilled to participate in this joint certification
program with AllianceBernstein," said Jon
Lehman, Owen's Faculty Director for Executive Education.
"Each organization brings unique content and perspective to provide
financial advisors with the critical skills needed to be successful
in today's exceptionally dynamic market. We've contributed the work
of several of our most talented faculty in the area of executive
decision-making," added Professor Lehman.
AB Digital Coach
In a recent study published by FUSE Research Network, over 90%
of advisors said that they consider practice management programs to
be important*. To meet this demand, AB developed a practice
management solution set, which includes the AB Digital Coach. The
Digital Coach is a new, interactive diagnostic experience created
for financial advisors. Advisors are able to use the Digital
Coach to identify their highest priority practice management
opportunities through the diagnostic experience. By leveraging
insights from behavioral finance and the AB Advisor Institute's
experience in practice management strategy, the Digital
Coach provides advisors with a personalized learning plan
designed to address issues and opportunities most pressing their
clients, all in 10 minutes or less.
"AB created this comprehensive approach for advisors to better
meet customer needs," said Mark
Gessner, Head of U.S. Retail at AllianceBernstein. "Through
our design process, we discovered that advisors require more
support in prioritizing and implementing changes to their business
strategy. By analyzing trends in research and direct feedback, AB
has built out a suite of solutions leveraging insights and data
from our Advisor Institute's 18-year history."
AB began using the Digital Coach with select advisors in
May 2021. Since inception, the tool
has guided more than 200 advisors to their prioritized business
needs and delivered hands-on training and engagement to more than
50% of those advisors. The Digital Coach was a finalist for the
2021 MMI/Barron's Awards for Digital Innovation.
*Source: FUSE Advisor Trend Monitor, Advisor Top Trends for
2021, March 2021, FUSE Research
Network
About AllianceBernstein
AllianceBernstein is a leading global investment management firm
that offers high-quality research and diversified investment
services to institutional investors, individuals and private wealth
clients in major world markets.
As of September 30, 2021,
including both the general partnership and limited partnership
interests in AllianceBernstein, AllianceBernstein Holding owned
approximately 36.1% of AllianceBernstein and Equitable Holdings,
Inc. ("EQH"), directly and through various subsidiaries, owned an
approximate 64.7% economic interest in AllianceBernstein.
Additional information about AB may be found on our website,
www.alliancebernstein.com.
About Vanderbilt Owen Graduate School of Management
Ranked as a top business school by U.S. News & World Report,
Financial Times, BusinessWeek and Forbes, the Vanderbilt Owen
Graduate School of Management offers a variety of degrees and
programs to help current and aspiring business professionals
achieve their career goals. Learn more at
business.vanderbilt.edu.
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SOURCE AllianceBernstein