BEIJING, July 30, 2021 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, is
pleased to announce that it has recently added new interactive
features to its platform as the Company continues to deliver
cutting-edge multi-sensory experiences to its users.
The new features are available in the recently
unveiled Game of Shark, a reality show where
celebrities form teams and participate in murder mystery
role-playing games. By choosing Rhythm Mode, one of the new
interactive features, users can feel their phones vibrate according
to the actions taking place on screen. In addition, the newly
introduced Shark Mode allows users to directly take on the identity
of a character and join their favourite celebrities in collecting
hidden clues and identifying the murderer. This immersive online
experience marks another major milestone for iQIYI in its quest to
enhance users' viewing experience by harnessing interactive
multi-sensory video technology.
Unlike customized features released in the past, the interactive
features of Game of Shark are configured based on
the Company's Interactive Video Production Platform (IVP). In
2019, iQIYI launched the world's first Interactive Video Guideline
(IVG) and IVP, a one-stop platform of assisted production tools
that helps content creators produce and publish interactive videos
efficiently and conveniently. With this latest update, the platform
enables creators to apply and add the interactive features
of Game of Shark to all kinds of content,
including variety shows, dramas, games, and advertisements.
With the advent of interactive videos, iQIYI is no longer simply
a one-way content provider, and viewers become more than just
content receivers. Thanks to the interactive features, users are
now able to engage in content creation as part of their viewing
experience. Other latest features added by iQIYI, the Heartbeat
Mode and Revolving Bullet Comments, featured
in Moonlight, a romantic comedy-drama iQIYI produced,
have attracted over a million users. A romantic kiss scene in
episode 19 of the show has generated 14 views per viewer. This
amounts to over 25 million "heartbeats"—where a viewer's phone
vibrates to mirror heartbeat—and is equivalent to each viewer
replaying the segment for seven minutes.
In addition, iQIYI has explored ways in which interactivity can
be used to enhance storytelling. Ahead of the launch of drama
series Detective Chinatown, iQIYI selected key plots
from the series' universe and produced an interactive video
through IVP. While viewing the video, users are able to make
different choices and unlock 26 different endings to the story.
The Company has also applied this interactive technology to
large events. For example, in the Company's annual iQIYI Scream
Night 2021, program order, arrangement of the stage, and viewing
angles were all put to the control of users thanks to the
interactive video technology. Data from the event showed increased
engagement, with 90% of users switching their screens an average of
29 times using the innovative "four-in-one" screen feature.
The wide applicability of IVG and IVP empower iQIYI to create
new forms of consumption. Through an exemplary combination of
standards, tools, and content, the Company's innovations help
accelerate the industrialization of interactive videos. iQIYI will
continue to enhance its capabilities in the field of interactive
video to meet the needs of the users who increasingly demand
engagement with content. By doing so, the Company aims to improve
interaction, engagement, and immersion and take the viewing
experience to the next level.
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SOURCE iQIYI