FORT LEE, N.J., July 20, 2021 /PRNewswire/ -- Creatd, Inc.
(Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company
of Vocal, today announced that it has completed its acquisition of
a controlling stake of WHE Agency ("WHE"), following the Company's
initial announcement of the proposed transaction in mid-June. WHE
is a talent management and public relations agency dedicated to the
representation and management of family- and lifestyle-focused
influencers and digital creators. Bringing the WHE talent roster
into the Creatd family is expected to benefit both Vocal and WHE's
creator networks.
The Company anticipates that WHE will close approximately
$6.5 million in gross sales over the
next 12 months, resulting in net revenues of $1.2 to 1.5 million during that period. The
transaction is expected to be immediately accretive to Creatd's
earnings. The Company is on track to accelerate its revenue growth
with similar opportunities in the near future.
Commented Creatd CEO Jeremy
Frommer, "The creator economy wouldn't be growing like it is
without the rise of platforms such as Vocal, which gave creators a
voice and a new way to connect with audiences. What followed was
the ability for these connected creators to leverage their
influence to communicate on brands' behalf. This year alone, brands
are expected to spend a total of $8
billion on creator-led influencer campaigns, and
$15 billion by 2022."
WHE's founder, Tracy Willis,
added, "WHE was established on the premise that the success of
influencer marketing would be best defined by long-term gain for
our incredible creator talent and the brands they collaborate with,
including Proctor and Gamble, Mattel, Audible, and
HelloFresh. Creatd has cultivated an ideal environment for WHE
to thrive: a creator-first mentality and the safe and moderated
communities that are paramount for our family-oriented creators.
Joining the Creatd family positions WHE to further amplify our
footprint, by expanding our creator network through the Vocal
platform, introducing new verticals, and deepening brand
ties."
WHE currently represents 55+ family- and lifestyle-focused
creators, including notable talent such as: Jessica Skube, creator of the YouTube channel
JesssFam; actor and Disney star David
Henrie; Kyra Sivertson,
creator of the OKbaby YouTube channel; Tiffani Rose Beaston, co-creator of the Beauty
& The Beastons Youtube channel, and; YouTube co-creators
Rachelle and Justin. Together, WHE's influencer talent reaches a
combined audience of over 50 million followers and growing.
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology
company and the parent company of the Vocal platform. Our mission
is to empower creators, entrepreneurs, and brands through
technology and partnership. We accomplish this through Creatd's
three main business pillars: Vocal Ventures, Creatd Partners and
Recreatd.
For news and updates, subscribe to Creatd's newsletter:
https://creatd.com/newsletter
Investor Relations Contact: ir@creatd.com
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SOURCE Creatd, Inc.