Vision Marine to Launch Global Marketing Campaign for E-Motion
April 20 2021 - 7:30AM
Vision Marine Technologies, Inc. (Nasdaq:
VMAR) (“Vision” or the “Company”), a leader in
transforming the traditional boating market by designing and
manufacturing environmentally friendly and highly efficient
electric propulsion systems and boats, announced the unveiling of
its first fully electric E-Motion powertrain to OEMs and consumers,
through a global marketing campaign, which officially begins May 1.
“Despite being delayed due to past COVID 19 related shutdowns,
we have now achieved an excellent balance between the power,
functionality, efficiency, range and cost that OEMs and consumers
alike have been seeking and which has not previously been available
in the market,” said Alexandre Mongeon, CEO and co-founder of
Vision. “With 180 hp and 390 Nm of torque, the E-Motion powertrain
has surpassed our expectations in every aspect. We are confident
that Vision Marine has the most powerful electric outboard engine
available on the market.”
Vision Marine’s go-to-market strategy is dual purposed.
Initially, we will offer customers the ability to pre-order the
E-Motion 180 so they can secure a unit within six months. To
achieve this, Vision has partnered with Nerd Marketing, an
established and well known marketing agency with a proven track
record for bringing innovation to the marketplace. Key components
of our strategic initiative involved securing prime advertisements
in significant trade publications and establishing a strong
presence amongst recreational boaters through online social
platforms including Google, YouTube, Amazon, Instagram, Facebook,
as well as industry related websites and niche communities.
In addition to the ongoing marketing campaign, Vision’s team is
further developing its distribution channels to support the demand
for parts and services throughout North America, Australia and in
select countries in Europe. Our mandate is to disrupt the legacy
ICE boat market with competitive green energy electric boats.
Key Feature of the E-motion Powertrain:
- Zero emissions
- Noiseless, odorless and smokeless
- Access to mobile application
- 24/7 monitoring of essential functions
- Sustainable solution
- 90% cost reduction in fuel and maintenance versus traditional
ICE powered boats
- A truly unique boating experience.
“Vision Marine Technologies’ E-Motion powertrain
is exactly the solution sought by eco-conscious consumers,
communities located along waterways, and environmental regulators,”
stated CTO Xavier Montagne.
Mr. Mongeon continued, “E-Motion is the world’s
first purpose built, production ready 180 horsepower electric
outboard engine. It eliminates environmentally harmful emissions,
dramatically cuts down noise and wave generation, significantly
reduces operating costs, and boasts the power and speed required by
demanding OEMs and consumers alike. This is the perfect time and
ideal inflection point to launch our effort to make consumers and
boat manufacturers aware of the benefits of E-Motion as compared
with traditional propulsion systems. With this inaugural marketing
campaign, we are formally ushering in the beginning of a new era in
the recreational boating experience.”
About Vision Marine Technologies
Vision Marine Technologies, Inc.’s business mandate is to change
and be a contributing factor in fighting the problem of waterway
pollution by disrupting the legacy boating industry with electric
power, contributing to zero pollution, zero emission, and a
noiseless environment.
Our flagship outboard powertrain (“E-Motion”) is the first fully
electric outboard powertrain system that combines an advanced
battery pack, inverter, and high efficiency motor with proprietary
union assembly between the transmission and the electric motor
design and extensive control software. Our E-Motion technologies
used in this powertrain system are designed to improve the
efficiency of the outboard powertrain and, as a result, increase
range and performance.
Vision continues to design, innovate, manufacture, and sell our
handcrafted, high performance, environmentally friendly, electric
recreational powerboats to recreational customers. The design and
technology applied to our boats results in far greater and enhanced
performance, higher speeds, and longer range. Simply stated, a
smoother ride and a safer and enhanced user experience than a
traditional ICE motorboat.
Forward-Looking StatementsThe statements
contained in this press release that are not historical facts are
forward-looking statements. The forward-looking statements are
subject to various risks, uncertainties, assumptions, or changes in
circumstances that are different to predict or quantify. Actual
results may differ materially from these expectations due to
changes in global, regional, or local economic, business,
competitive, market, regulatory and other factors, many of which
are beyond Vision’s control. Important factors that could cause
actual results to differ materially from those in the
forward-looking statements are set forth under the caption “Risk
Factors” in Vision’s Annual Report on Form 20-F, filed with the SEC
on December 31, 2020, as such factors may be updated from time to
time in Vision’s periodic filings with the SEC. Any forward-looking
statement in this press release speaks only as of the date of this
release. Vision undertakes no obligation to publicly update or
review any forward-looking statement, whether as a result of new
information, future developments or otherwise, except as may be
required by any applicable securities laws.
https://visionmarinetechnologies.com
Company Contact:Bruce Nurse(800)
871-4274bn@v-mti.com
Investor Relations Contact:Gateway Investor
RelationsSean McGowan and Tom Colton(949)
574-3860VMAR@gatewayir.com
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