American Eagle Introduces Jeans Are Forever Campaign Featuring Chase Stokes and Madison Bailey
February 25 2021 - 9:00AM
Business Wire
AE Brand Connects Style and Youth Culture
with Launch of First-of-its-Kind AR 3D Jeans Guide on
Snapchat
American Eagle Outfitters, Inc. (NYSE: AEO) announced today the
launch of its American Eagle (AE) brand’s Spring ‘21 Jeans Are
Forever campaign, a modern interpretation of a true denim
lifestyle. As the #1 jeans brand in America, AE is continuously
evolving experiences and products to represent the values of its
core customer who is authentic, independent, optimistic, and
inclusive. The Jeans Are Forever campaign is headlined by Chase
Stokes and Madison Bailey. The collection of images and video was
filmed to highlight nature—set outdoors to capture the beauty of
green grass and blue skies, and the comfort and style of AE
jeans.
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the full release here:
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American Eagle Spring '21 Jeans Are
Forever Campaign featuring Chase Stokes and Madison Bailey. (Photo:
American Eagle)
This spring, AE will debut the AE x Snapchat AR Jeans Guide,
featuring a range of fashion denim for men and women. The
first-of-its-kind two multi-URL 3D shoppable jeans lenses will
allow users to view different types of 3D AE jeans in augmented
reality using the world-facing camera. By virtually twisting or
turning each pair of jeans, the customer can learn about specific
fits, washes, unique details, get styling tips and click to
purchase.
“American Eagle’s Jeans Are Forever campaign is meant to uplift
our customers and radiate good vibes—encouraging a true sense of
optimism, especially now. We chose Chase and Madison to represent
our customers and play up their true personalities in a candid way
that felt real to who they are on and off screen,” said Jennifer
Foyle, Chief Creative Officer, AEO Inc. and Global Brand President,
Aerie. “Great jeans are always in style, and our American Eagle
product teams are focused on the continuous development of new
fabrics, fits and washes to provide quality and comfort—delivering
the best in jeans innovation.”
About the Jeans Are Forever Campaign
- Chase Stokes and Madison Bailey represent the heartbeat of
youth culture with a realness, freedom and limitless possibilities
as to what the future may hold. The actors have a great connection
on and off screen, and their fun and playful personalities came to
life during the shoot.
- The campaign utilizes a fusion of digital and analog technology
and was shot using a mix of cameras: Medium Format, Polaroid, 16mm,
Super 8, Tintype, and iPhones.
- Both Stokes and Bailey are credited as photographers for the
campaign as well, each taking a seat behind the lens and capturing
the other in their #AEJeans.
Featured Spring ’21 Products
- A range of fashion denim for her including Mom jeans and
shorts. Plus, new leg shapes—flares and denim joggers that
compliment the new assortment of on-trend AE tops.
- Innovation in AirFlex+ for him that offers the most flexible
and comfortable styles—perfect to pair with a graphic tee and long
or short sleeve wovens in pops of color and patterns.
- All Mom jeans and Airflex+ jeans in the collection have the
Real Good badge, which means they are made with the environment in
mind and are manufactured in a facility that meets AEO Inc.’s
standards for water recycling and reduction.
- Easy super-soft layering and the revival of the iconic AE denim
jacket for him and her is a must-have item for spring and every
season after.
About American Eagle
Since 1977, American Eagle has offered an assortment of
specialty apparel and accessories for men and women that enables
self-expression and empowers our customers to celebrate their
individuality. The brand has broadened its leadership in jeans by
producing innovative fabric with options for all styles and fits
for all at a value. We aren’t just passionate about making great
clothing, we’re passionate about making real connections with the
people who wear them. Visit www.ae.com to find your perfect pair of
#AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, and Hong
Kong, and ships to 81 countries worldwide through its websites.
American Eagle and Aerie merchandise also is available at more than
200 international locations operated by licensees in 25 countries.
For more information, please visit www.aeo-inc.com.
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Matthew Owens SHADOW Email: Matthew@weareshadow.com
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