DETROIT, Sept. 22, 2020
/PRNewswire/ -- Quicken Loans Mortgage Services (QLMS), the
fastest growing mortgage lender serving brokers, community banks
and credit unions, today announced a complete rebrand coming soon,
and with it will come a massive step forward in the technologies
and services it offers partners.
QLMS will become Rocket Pro TPO (TPO representing "third
party origination") within the next 60 days, to closer align with
Rocket Mortgage – the brand that has become ubiquitous in the
mortgage lending space. This move gives its partners the
opportunity to leverage the equity of the strongest name in
personal finance, while accessing an entirely new suite of
industry-revolutionizing technologies.
"Through the thousands of conversations we have had with our
partners, we know brokers want cutting edge technology, marketing
support and more referrals. QLMS is now aligning with the Rocket
brand – the most recognizable mortgage brand in the country – and
giving partners the ability to use it in their marketing to assist
more Americans," said Austin
Niemiec, Executive Vice President of the soon-to-be-named
Rocket Pro TPO. "We have spent billions of dollars in the
development and marketing of the Rocket platform which we are now
delivering directly to brokers to leverage and grow their
business."
Partners will have access to exclusive and powerful Rocket
technology. The lender is building an entirely new white-labeled,
broker-branded origination hub which will provide seamless
e-signature technology, unmatched visibility into loan status and
the ability for applicants to directly upload loan documents.
Additionally, partners will have the ability to leverage the
extremely well-known Rocket Mortgage name through co-branding, as
well as tie into leads generated by its national and local
advertising. By leaning on this, brokers can capitalize on the
$5 billion Rocket Mortgage has spent
on marketing since its inception – making it clear to their clients
they have the power of Rocket with the expertise and local
knowledge of a broker. These services will be available to all
approved partners free-of-charge.
Rocket Pro TPO also partnered with Google to create and unveil
PathFinder, which is the integration and reimagination of many of
its most popular tools into one centralized location. It combines
popular resources like Guru, a search engine for mortgage
origination; and The Answer, an award-winning tech tool powered by
Google search which provides solutions to all mortgage guideline
questions, into a completely new technology to put the power of
thousands of underwriters into every broker's office.
Since every second counts for the broker community, Rocket Pro
TPO added additional features to PathFinder which are solely
focused on decreasing the amount of time partners spend searching
for answers to various complexities throughout the mortgage
process. This includes a BPMI calculator, Title Gadget – to help
partners find all their title needs in mere seconds – and much
more.
"Rocket Mortgage has truly set itself apart from the rest of the
industry because we have taken an incredibly difficult and
labor-intensive process and distilled it into a simple technology
platform that allows clients – and now our partners – to have
unmatched visibility and communication," said Bob Walters, President and COO of Rocket
Mortgage. "As we continued to grow and evolve our business,
we always looked forward to the day when we could extend its reach
to our broker partners, who play such an important role in helping
clients achieve the American Dream of homeownership."
Rocket Pro TPO is celebrating this new chapter by doubling down
on its commitment to its partners. To start, the company will be
sharing an unprecedented 10,000 purchase leads with its network.
This serves as an introduction to the value Rocket Pro TPO brings
to the broker community, as well as the new ecosystem of lead share
that will continue to develop over time.
In addition to increased access to marketing materials, a
co-branded experience for borrowers and new technology, the lender
has also created its exclusive Rocket Pro Referral network. This
platform connects partners to an entirely new network where they
can build relationships, look for opportunities and obtain leads.
This encourages consumer-facing influencers to submit a client's
information and send it to their preferred loan originator to
complete the mortgage process. Through Rocket Pro Referral, real
estate agents will be able to maintain visibility into their
clients' loans, and mortgage brokers will receive more
ready-to-transact borrowers referred to them on a platform that
streamlines the origination process.
"Technology is evolving, as is the way consumers shop for homes
and get their financing. QLMS has a rich history of always blazing
new trails. Moving forward as Rocket Pro TPO, we are excited to
share our industry-leading brand and technology with partners. No
other lender can offer this level of investment in innovation which
continues to revolutionize home financing. We are excited to now
put this powerful origination system, and all the supporting
elements, squarely at the fingertips of our growing list of
partners across the country," Niemiec added.
Launched in 2010, QLMS has become a force in the broker
community, adding new partners at an unprecedented rate with a
streamlined on-boarding process that allows loan officers to begin
originating mortgages with them in as few as 24 hours after
application.
Now, Rocket Pro TPO's growing network, which includes more than
40,000 loan officers, is driving record originations and revenue.
In the second quarter of 2020, Rocket Mortgage's Partner Channel,
which includes Rocket Pro TPO, increased its annual revenue by more
than 500%. In response to this record demand, the lender currently
has 1,100 open positions for national account executives,
underwriters and more. To apply, visit
www.myrocketcareer.com.
About Quicken Loans Mortgage Services
Quicken Loans
Mortgage Services, soon-to-be-named Rocket Pro TPO, is a division
of Rocket Mortgage, and a part of Rocket Companies, Inc. (NYSE:
RKT). It works exclusively with mortgage brokers, community banks
and credit unions. Rocket Pro TPO's partners provide the
face-to-face service their clients desire, while tapping into the
expertise, technology and award-winning process from Rocket
Mortgage. The partner loan officer creates, and maintains, the
relationship with the client. Rocket Mortgage approves,
underwrites, processes and closes the loan in its name.
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SOURCE Quicken Loans Mortgage Services