BALTIMORE, Sept. 16, 2020 /PRNewswire/ -- Sinclair
Broadcast Group, Inc. (NASDAQ: SBGI) today announced its "Sinclair
Cares: Western Wildfires Relief" campaign in partnership with the
Salvation Army that aims to raise funds for those affected by the
devastating western U.S. wildfires. Kicking off this Friday, September 18, 2020, all Sinclair outlets
will engage in on-air, digital and social media efforts to urge
support from viewers as communities attempt to recover from the
wildfires, with Sinclair matching donations of up to $25,000.
At the end of August, a series of wildfires began ravaging
western states, including California, Oregon, Washington, Montana, Colorado, and Utah, burning property spanning millions of
acres and claiming dozens of lives. Homes and businesses have been
destroyed, leaving many Americans with nothing but the clothes on
their backs.
"2020 has proven to be a year of unprecentented environmental
and social challenges that continue to impact every single person
across the globe," said Sinclair
President and CEO Chris
Ripley. "As millions in the U.S. suffer effects of the
wildfires, we must band together and show support for our
communities. We urge viewers to join Sinclair in donating to help
our neighbors during this difficult time."
Sinclair and the Salvation Army will offer first responders and
evacuees relief through response services including up to 10,000
meals daily, access to water and emergency supplies. As the fires
are contained, both Sinclair and the Salvation Army will contribute
to recovery services including disaster social services, gift
cards, financial assistance, counseling and emotional and spiritual
care for victims, including client in-takes at Local Assistance
Centers. Financial aid will also be given for long-term repair and
rebuilding efforts.
Beginning on September 18, 2020,
donations for the "Sinclair Cares: Western Wildfires Relief"
initiative can be made at https://salarmy.us/SinclairCares.
About Sinclair Broadcast Group, Inc.
Sinclair is a
diversified media company and leading provider of local sports and
news. The Company owns and/or operates 23 regional sports network
brands; owns, operates and/or provides services to 191 television
stations in 89 markets; is a leading local news provider in the
country; owns multiple national networks; and has TV stations
affiliated with all the major broadcast networks. Sinclair's
content is delivered via multiple platforms, including
over-the-air, multi-channel video program distributors, and digital
platforms. The Company regularly uses its website as a key source
of Company information which can be accessed at www.sbgi.net.
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SOURCE Sinclair Broadcast Group, Inc.