AMC Theatres® Crosses the 1,000,000 Attendance Mark in the United States Since Reopening on August 20; More Than 4,000,000 M...
September 09 2020 - 8:00AM
Business Wire
AMC Safe & Clean protocols resonating with
U.S. moviegoers
Surveyed AMC guests grade AMC theatre
cleanliness in the U.S. at an all-time high
AMC Entertainment (NYSE:AMC) announced that yesterday it
welcomed its one-millionth moviegoing guest, who returned to enjoy
the magic of the big screen at AMC Theatres all throughout the
United States. AMC crossed the 1 million attendance mark in less
than 3 weeks, despite a phased schedule of theatre reopenings with
many theatres opening only this past Friday, and significant
seating capacity restrictions in place at all open theatres of
between 25% and 40% of the maximum capacity. The AMC attendance
number jumps to more than 4,000,000 globally when including the
AMC-owned cinemas in Europe and the Middle East, many of which
resumed operations in June and July.
AMC also announced that in surveys of returning U.S. guests, its
guest scores for theatre cleanliness hit all-time highs,
considerably beating by a wide margin all previous theatre
cleanliness scores, which have been tracked by AMC through surveys
for decades. AMC attributed this marked rise in cleanliness to its
new AMC Safe & Clean protocols. Social distancing, mandatory
mask wearing, the easy availability of disinfecting wipes and hand
sanitizer, high tech solutions like electrostatic sprayers and
numerous other new safety and cleanliness procedures were in full
swing all across AMC's array of U.S. theatres.
Approximately 70% of AMC's U.S. theatre circuit was open for
business during the recent Labor Day holiday weekend, with more
theatres opening around the country during September. This week,
for example, more than 30 AMC theatres in New Jersey, Maryland, and
Orange County, California will reopen.
Adam Aron, AMC CEO and President, commented: "We are greatly
encouraged that during the last few weeks as theatres have started
to reopen, moviegoers have already returned to AMC more than
1,000,000 times. They are getting to see first-hand our extensive
and comprehensive commitment to the health of our guests and
associates through our new AMC Safe & Clean protocols. That’s
1,000,000 who have enjoyed a socially distanced big-screen
experience, through automatic seat blocking and with a maximum
capacity restriction of between 25% and 40% of total seats per
auditorium. We are also heartened that our guest survey scores for
AMC theatre cleanliness hit an all-time high in the decades and
decades that we have been keeping such records. After a five-month
closure in the United States, the movie theatre industry is finally
now starting on its way back."
For full title and showtime information, moviegoers should check
their theatre’s webpage on amctheatres.com.
AMC SAFE & CLEAN
Upon returning to the movies, AMC guests can expect to
experience AMC’s comprehensive health and sanitation program: AMC
Safe & Clean, which was developed under advisement of current
& former faculty of Harvard University’s prestigious School of
Public Health as well as the No. 1 U.S. cleaning brand, The Clorox
Company.
AMC Safe & Clean components include significant reductions
in the maximum tickets available for each showtime and seat
blocking in reserved seating auditoriums to allow for appropriate
social distancing between parties, enhanced cleaning procedures
that include extra time between showtimes to allow for a full,
thorough cleaning and nightly disinfecting utilizing electrostatic
sprayers, use of high tech HEPA vacuums, upgraded air filtration
efforts including the use of MERV 13 filters wherever possible, new
guest and associate safety protocols that include mandatory mask
wearing by all guests and associates, hand sanitizing stations
throughout the theatre and the availability to guests of
disinfectant wipes. The entire AMC Safe & Clean plan can be
found at www.amctheatres.com/amc-safe-and-clean.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 1,000 theatres and 11,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. AMC operates among the most productive
theatres in the United States' top markets, having the #1 or #2
market share positions in 21 of the 25 largest metropolitan areas
of the United States. AMC is also #1 or #2 in market share in 9 of
the 15 countries it serves in North America, Europe and the Middle
East. For more information, visit www.amctheatres.com.
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MEDIA CONTACT Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
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