McDonald's Warns Of Difficult Decisions Ahead as Coronavirus Hurts Sales
April 08 2020 - 12:45PM
Dow Jones News
By Micah Maidenberg
McDonald's Corp. said sales for its existing base of restaurants
globally fell 22% last month as the coronavirus spread and the U.S.
economy and others around the world shut down.
The hamburger chain on Wednesday said same-store sales, or those
at restaurants open at least 13 months, increased in January and
February but then dropped sharply. In the U.S., McDonald's largest
single market, March same-store sales fell 13% from a year earlier
as elected officials issued guidelines requiring restaurant dining
rooms to close and consumers stayed home.
Overall for the first quarter, McDonald's comparable sales
gained 0.1% in the U.S. while dropping 3.4% globally. The company
said the primary reason for the decline was China, where about a
quarter of its restaurants were fully shut down at the peak of
closures in early February.
The company said currently 99% of its restaurants in the U.S.
are offering at least some service, such as delivery, carryout or
meals via drive-through windows.
Locations in some countries, including France and Italy, have
been forced to close. In contrast, in Brazil about 60% of
restaurants are operating. Globally, 75% of stores have at least
limited service, the company said.
"There will be more challenges and difficult business decisions
to be made," McDonald's Chief Executive Chris Kempczinski said in a
statement.
So far, the Chicago-based company's supply chain for food,
packaging and other items hasn't experienced disruptions, Mr.
Kempczinski said.
Restaurant companies have been scrambling to respond to the
Covid-19 pandemic amid social-distancing rules and practices that
have kept diners at home. Restaurant revenue has slumped, though
fast-food chains including McDonald's are better able to ride out
the crisis because they offer drive-through service.
McDonald's on Wednesday withdrew its financial forecast for
2020, citing uncertainty caused by the pandemic. It also said it
expects to reduce capital spending by about $1 billion this year in
part because the company will dial back on opening new restaurants
in most markets.
The company said it has deferred some rent and royalties
payments by franchisees in almost all of the areas it operates.
Mr. Kempczinski, who became CEO of McDonald's last year, offered
to reduce his base salary by 50%, while other top executives
offered 25% reductions, for the period running from April 15 to
Sept. 30, the company said. The board approved those cuts.
McDonald's also said it expects to include in its first-quarter
results $40 million in costs tied to the cancellation of a
franchisee convention and about $35 million in expenses connected
to investments in restaurant technology and research and
development projects.
Write to Micah Maidenberg at micah.maidenberg@wsj.com
(END) Dow Jones Newswires
April 08, 2020 12:30 ET (16:30 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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