El Pollo Loco Restaurants are the New Canvases for Los Angeles Murals
December 16 2019 - 9:02AM
El Pollo Loco, Inc. (“El Pollo Loco” or
“Company”) (Nasdaq:
LOCO), the nation's leading
fire-grilled chicken restaurant chain, remains dedicated to
celebrating the Hispanic heritage of the company,
its employees and customers by commissioning unique murals on its
restaurants in its hometown, Los Angeles, to continue to see mural
installation and restoration thrive.
Around 60 percent of murals in Los Angeles have vanished1, with
a significant number of these works created by Latino artists. The
loss of murals also means a loss of culture and a severed
connection to a communal heritage. El Pollo Loco is thrilled to
continue to use its restaurants as the canvases to connect a new
generation with the Latino experience to the heart of Los
Angeles.
Today, the company announces the completion of a beautiful new
mural at its first restaurant on Alvarado Street in MacArthur
Park that opened almost 40 years ago. The mural follows El Pollo
Loco’s recent tribute to its Hispanic heritage and Los Angeles
roots, where the brand virtually revived a series of lost murals
with augmented reality filters during Hispanic Heritage Month.
Since early in the restaurant’s history, El Pollo Loco has
strengthened ties to its local communities by supporting murals.
This new mural is dedicated to the Los Angeles community by local
Latino artist Juan Hector Ponce. Mr. Ponce was inspired to showcase
the importance of sharing and spreading the Hispanic culture
throughout Los Angeles with a powerful visual depicting a woman
sharing her culture through dance.
“Over 81% of our workforce at El Pollo Loco is Hispanic, which
is why we’re passionate about celebrating and preserving our
Mexican-American roots in the diverse communities we serve. We are
excited to continue this connection through original artwork on our
restaurants,” said Bernard Acoca, President and Chief Executive
Officer at El Pollo Loco. “We also look forward to unveiling our
next mural in early 2020, with more to come.”
For additional information, please visit
www.elpolloloco.com.
Footnote:¹“Metro Admits To Painting Over
Historic LA Mural”, LAist, April 23, 2019.
About El Pollo Loco El Pollo Loco (Nasdaq:LOCO)
is the nation’s leading fire-grilled chicken restaurant with a
mission to bring people together around food, family and culture in
the communities it serves. El Pollo Loco is renowned for its
handcrafted L.A. Mex food, an innovative blend of traditional
Mexican cuisine and better-for-you eating, that Los Angeles is
known for. Since 1980, El Pollo Loco has successfully opened and
maintained more than 480 company-owned and franchised restaurants
in Arizona, California, Nevada, Texas, Utah, and Louisiana while
remaining true to its Mexican-American heritage. El Pollo Loco
continues to grow and evolve, nourishing connections to tradition,
culture and one another through fire-grilled goodness that makes us
feel like familia. For more information, visit us at
www.elpolloloco.com.
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MEDIA CONTACT: Hannah Gray Edible 323-202-1477
hannah.gray@edible-inc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c7ab1cff-0a16-490b-848e-e6928beb22a4
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