BCW Introduces BCW Eventus™, A Holistic Offering Serving Global Sporting Events
October 15 2019 - 8:05AM
Business Wire
BCW (Burson Cohn & Wolfe), a leading global communications
agency, today introduced BCW EventusTM, an end-to-end offering from
the BCW Sports practice that brings marquee global sporting events
to life for governing bodies, host cities, brand sponsors,
commercial partners and fans.
“Major sporting events are a fantastic platform for
communicating exciting, emotional and engaging stories to the
world,” said Donna Imperato, Global CEO, BCW. “Nothing touches more
people of all age and social groups across the world – and provides
a genuine opportunity to really move people – than a global sports
competition. At the same time, the fight for attention and
engagement is fiercer than ever, so event organizers, host cities
and brands require a solid strategy and an integrated, global
communications effort for them to benefit fully from their
involvement.”
BCW Eventus uses three complementary methodologies to drive
immediate and sustained success for all parties involved.
- BCW Eventus ATTRACT – BCW uses the power of its global
network and high-level relationships with sports governing bodies,
leagues and organizations to help countries and cities attract
major events to their home turfs. Whether they need to attract a
specific event or to reach more broadly into the events market, BCW
uses data and strategic communications combined with its
experienced and tested framework to guide clients through this
complex, multi-step process.
- BCW Eventus ACTIVATE – Once a host has been designated,
BCW assists in developing a comprehensive strategy to maximize
awareness, engagement and return on investment for all. The model
accounts for key factors such as regional and cultural differences,
online vs. offline activity, phasing and timing of communications,
integrated media channels (earned, owned, shared and paid),
influencer marketing and potential crisis management.
- BCW Eventus ASSESS – BCW uses targeted event evaluation
systems to monitor communications strategy and impact before,
during and after the event. The proprietary model combines primary
audience research with advanced data analytics – at scale and with
speed – to provide a detailed impact analysis and alerts for issues
that require immediate attention. This allows BCW to adapt
communications plans in real-time for maximum client benefit.
“BCW is the only agency that can serve every stakeholder
involved in a global sporting event,” said Lars Haue-Pedersen,
Managing Director, BCW Sports and BCW Eventus Lead. “We have
extensive experience and a team of multidisciplinary sports experts
who provide unrivalled expertise and experience in bringing these
events to life and delivering tremendous results for all parties.
Our process has been tested, refined and proven across some of the
world’s most high-profile sporting events, including the 2019 FIBA
Basketball World Cup in China, Lausanne 2020 Winter Youth Olympic
Games and Germany 2024 EUFA Euro Football. We are excited to help
more clients meet their goals through sports – faster, higher,
stronger!”
About BCW
BCW (Burson Cohn & Wolfe), one of the world’s largest
full-service global communications agencies, is in the business of
moving people on behalf of clients. Founded by the merger of
Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and
data-driven creative content and integrated communications programs
grounded in earned media and scaled across all channels for clients
in the B2B, consumer, corporate, crisis management, CSR,
healthcare, public affairs and technology sectors. BCW is a part of
WPP (NYSE: WPP), a creative transformation company. For more
information, visit www.bcw-global.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191015005622/en/
Media: Catherine Sullivan Catherine.Sullivan@bcw-global.com
212.601.3205
WPP (NYSE:WPP)
Historical Stock Chart
From Aug 2024 to Sep 2024
WPP (NYSE:WPP)
Historical Stock Chart
From Sep 2023 to Sep 2024