NEW YORK, Oct. 10, 2019 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the advertising platform for the open Internet,
today announced a global partnership with Pixalate, the world's
first cross-platform ad fraud detection and prevention solution. As
invalid traffic (IVT) continues to plague the advertising industry,
Criteo is committed to making additional investments that will
provide an increased scope of protection against IVT and
low-quality inventory. Through this partnership, Pixalate will
supplement Criteo's existing IVT detection engine, helping to
ensure its advertisers that the media bought on their behalf is
viewed by real human users with genuine intent.
Pixalate, a Media Rating Council (MRC) accredited service for
the detection and filtration of Sophisticated Invalid Traffic
(SIVT) across desktop and mobile web, mobile in-app, and
over-the-top media/connected TV advertising, will work in tandem
with Criteo as an anti-fraud solution, to address General Invalid
Traffic (GIVT) and SIVT across Criteo's current suite of products
and emerging channels. Additionally, Pixalate's Media Rating
Terminal (MRT) tool will be added to Criteo's expansive arsenal of
protective measures and services.
"Criteo's partnership with Pixalate is another important step in
our ongoing commitment to delivering the best quality inventory for
our partners," said Marc Grabowski,
EVP Global Supply, Criteo. "Invalid traffic is an ongoing industry
issue, and the fight against it cannot be fought alone. By aligning
ourselves with a best in class third-party vendor, we're able to
establish additional layers of credible protection alongside our
strong existing tools and protocols, in both pre-bid and post-bid
environments."
"We are thrilled to announce our partnership with Criteo, a
leading multi-national public company," said Jalal Nasir, CEO of Pixalate. "By implementing
our end-to-end anti-fraud solution, from media planning to pre-bid
fraud protection, Criteo is demonstrating its commitment to the
fight against ad fraud."
This announcement comes on the heels of Criteo's achievement of
multiple Trustworthy Accountability Group (TAG) certifications.
About Criteo
Criteo (NASDAQ: CRTO) is the advertising
platform for the open internet, an ecosystem that favors
neutrality, transparency and inclusiveness. Close to 2,900 Criteo
team members partner with close to 20,000 customers and thousands
of publishers around the globe to deliver effective advertising
across all channels, by applying advanced machine learning to
unparalleled data sets. Criteo empowers companies of all sizes with
the technology they need to better know and serve their customers.
For more information, please visit www.criteo.com.
About Pixalate
Pixalate is an omni-channel fraud
intelligence company that works with brands and platforms to
prevent invalid traffic and improve ad inventory quality. We offer
the only system of coordinated solutions across display, app,
video, and OTT/CTV for better detection and elimination of ad
fraud.
Pixalate is an MRC-accredited service for the detection and
filtration of sophisticated invalid traffic (SIVT) across desktop
and mobile web, mobile in-app, and OTT/CTV advertising.
www.pixalate.com
Disclaimer
While grounded in Pixalate's
proprietary technology and analytics, IVT and similar designations
referenced herein are merely Pixalate's opinions (i.e., neither
facts nor guarantees). Per the MRC, IVT is "defined generally as
traffic that does not meet certain ad serving quality or
completeness criteria, or otherwise does not represent legitimate
ad traffic that should be included in measurement counts. Among the
reasons why ad traffic may be deemed invalid is it is a result of
non-human traffic (spiders, bots, etc.), or activity designed to
produce fraudulent traffic."
Forward-Looking Statements Disclosure
This press release contains forward-looking statements, including
statements regarding additional products, or enhancements to
existing products, that may be made available in the future, and
other statements that are not historical facts and involve risks
and uncertainties that could cause actual results to differ
materially. Factors that might cause or contribute to such
differences include, but are not limited to: failure related to our
technology and our ability to respond to changes in technology,
uncertainty regarding our ability to access a consistent supply of
internet display advertising inventory and expand access to such
inventory, investments in new business opportunities and the timing
of these investments, whether the projected benefits of
acquisitions materialize as expected, uncertainty regarding
international growth and expansion, the impact of competition,
uncertainty regarding legislative, regulatory or self-regulatory
developments regarding data privacy matters and the impact of
efforts by other participants in our industry to comply therewith,
failure to enhance our brand cost-effectively, recent growth rates
not being indicative of future growth, our ability to manage
growth, potential fluctuations in operating results, our ability to
grow our base of clients, and the financial impact of maximizing
Revenue ex-TAC, as well as risks related to future opportunities
and plans, including the uncertainty of expected future financial
performance and results and those risks detailed from time-to-time
under the caption "Risk Factors" and elsewhere in the Company's SEC
filings and reports, including the Company's Annual Report on Form
10-K filed with the SEC on March 1,
2019, and the Quarterly Report on Form 10-Q for the quarter
ended June 30, 2019 filed with the
SEC on August 2, 2019, as well as
future filings and reports by the Company. Except as required by
law, the Company undertakes no duty or obligation to update any
forward-looking statements contained in this release as a result of
new information, future events, changes in expectations or
otherwise.
Contact: Jessica Meyers,
Director, PR, Americas, J.meyers@criteo.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/criteo-partners-with-pixalate-to-provide-additional-protection-for-advertisers-investments-300936415.html
SOURCE Criteo