Fiesta Restaurant Group, Inc. Appoints Hope Diaz, Former Popeyes CMO, as Company’s Chief Marketing Officer
September 09 2019 - 7:00AM
Business Wire
Fiesta Restaurant Group, Inc. (“Fiesta” or the “Company”)
(NASDAQ: FRGI), parent company of the Pollo Tropical® and Taco
Cabana® fast-casual restaurant brands, today announced that it has
appointed Hope Diaz as the Company’s Chief Marketing Officer,
effective September 16, 2019. Ms. Diaz is a highly successful
marketing executive with over 20 years of proven experience focused
on developing bold and effective brand strategies and marketing
campaigns. She will be based in the Company’s Miami, FL office.
Fiesta President and Chief Executive Officer Richard Stockinger
said, “We are thrilled that Hope has joined Fiesta. She possesses
outstanding leadership capabilities and brings to us significant
experience and expertise in marketing and brand analytics which she
previously utilized to successfully evolve Popeyes’ and Burger
King’s brand identities. Being a Miami native, Hope is very
familiar with our Pollo Tropical brand and its potential. Her
initial efforts will be focused on bringing its marketing and
branding initiatives to the next level.”
Prior to joining Fiesta, Ms. Diaz held a variety of leadership
roles at Restaurant Brands International, one of the world’s
largest QSR companies which owns Burger King, Tim Hortons, and
Popeyes. Most recently, she was the Global Chief Marketing Officer
at Popeyes where she led all global marketing efforts, including
the brand’s visual identity and restaurant image initiatives.
During her tenure at Burger King, she served as Head of Marketing
Communications for North America, as well as Head of Global
Innovation & Guest Understanding. In that role, she spearheaded
all global Insights projects, including research and analytics.
Before joining Restaurant Brands International, she was the
Director of Research & Strategic Planning at MTV Networks Latin
America, where she was responsible for all programming research for
MTV Latin America, Nickelodeon Latin America, and VH1 Latin
America.
Ms. Diaz has an undergraduate degree in International Finance
& Marketing and an MBA with a concentration in International
Business from the University of Miami.
About Fiesta Restaurant Group, Inc.
Fiesta Restaurant Group, Inc. is the parent company of the Pollo
Tropical® and Taco Cabana® restaurant brands. The brands specialize
in the operation of fast-casual restaurants that offer distinct and
unique tropical and Mexican inspired flavors with broad appeal at a
compelling value. The brands feature fresh-made cooking, drive-thru
service and catering. For more information about Fiesta Restaurant
Group, Inc., visit the corporate website at www.frgi.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190909005089/en/
Investor Relations: Raphael Gross 203-682-8253
investors@FRGI.com
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