STOCKHOLM, July 8, 2019 /PRNewswire/ -- Neonode Inc.
(NASDAQ: NEON), the optical sensing technology company, today
announced that it has signed a distributor agreement with Serial
Microelectronics (HK) Limited to promote and sell Neonode's sensor
products in China, Taiwan and Hong
Kong through Serial's extensive sales and distribution
organization.
Serial Microelectronics (HK) Limited is a subsidiary of Serial
System Ltd., a company listed on the Mainboard of the Singapore
Stock Exchange. The Serial System group, with over 30 offices and
13 warehousing facilities in key Asian markets, is focused on
selling high-value component modules to the security and
surveillance, automotive, smart home and IoT segments. In 2018,
Serial System group generated over US$1B in annual sales in China and Hong
Kong alone.
"This agreement with Serial is another step in the Company's
strategy to increase its sales and marketing presence in key
markets, following on our agreement with Convergence Promotions LLC
for the North American market announced in March earlier this
year. The Chinese market is critical to the Company's success
and we welcome the opportunity to partner with Serial to increase
our exposure in China,
Taiwan and Hong Kong," said Håkan Persson, CEO of Neonode
Inc.
Derek Goh, CEO of Serial System
Ltd. said, "We are impressed with the quality and range of sensor
solutions that Neonode has to offer, and we look forward to a very
fruitful collaboration for both companies."
For more information, please contact:
Investor Relations
David Brunton
E-mail: david.brunton@neonode.com
Chief Financial Officer
Maria Ek
E-mail: maria.ek@neonode.com
This information was brought to you by Cision
http://news.cision.com
https://news.cision.com/neonode/r/neonode-signs-serial-microelectronics--hk--as-distributor-to-chinese-market,c2859369
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SOURCE Neonode