PayPal Announces Appointment of Chief Marketing Officer
January 14 2019 - 2:20PM
Business Wire
Allison Johnson brings two decades of innovative marketing
experience to the company
PayPal Holdings, Inc. (NASDAQ: PYPL) today announced the
appointment of marketing veteran Allison Johnson to the position of
executive vice president and chief marketing officer (CMO),
effective today. In this newly created role, Johnson will be based
in the company’s San Jose headquarters and report directly to
PayPal CEO Dan Schulman.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190114005733/en/
Allison Johnson, PayPal CMO (Photo:
Business Wire)
“Allison is a highly experienced, much-admired marketing leader
with a proven track record of building global brands, making her a
natural addition to our leadership team,” said Schulman.
“PayPal has made strong progress over the past several years to
advance our position as the leading digital payments platform and
one of the most dynamic and valuable brands in the world. Allison’s
experience and vision will build on that progress and help propel
PayPal forward during our next phase of growth.”
As PayPal CMO, Johnson will lead strategic marketing for PayPal
and its family of brands around the world, building on the
transformational work already accomplished.
“I’m proud to be joining a company committed to expanding
participation in the global economy through innovative and
inclusive payment products and services,” said Johnson. “I was an
early convert to PayPal’s vision of fast, secure online payments.
I’m thrilled to have the opportunity to work with this remarkable
team to accelerate PayPal’s growth as we continue to define the
future of global payments.”
Johnson brings more than two decades of marketing experience to
PayPal. Most recently, she was a founder and managing partner at
West, a hybrid marketing and venture capital firm that worked with
startups to accelerate product/market fit. Her clients included
Square, Twitter, Impossible Foods, Prelude Fertility, Poynt, Better
Mortgage and Braintree, prior to its acquisition by PayPal.
Previously, Johnson served as Apple’s vice president of worldwide
marketing communications from 2005 to 2011. During that time, she
helped to reinvigorate Apple’s Mac business and launched the iPod,
iPhone, iPad and the App Store with unprecedented marketing
campaigns. Before Apple, Johnson was senior vice president of
global brand marketing at HP, where she spearheaded the
repositioning and relaunch of HP’s brand globally with the
award-winning +HP campaign.
Johnson holds a bachelor’s degree from the University of
Florida.
About PayPal
Fueled by a fundamental belief that having access to financial
services creates opportunity, PayPal Holdings, Inc. (NASDAQ: PYPL)
is committed to democratizing financial services and empowering
people and businesses to join and thrive in the global economy. Our
open digital payments platform gives PayPal's 254 million active
account holders the confidence to connect and transact in new and
powerful ways, whether they are online, on a mobile device, in an
app, or in person. Through a combination of technological
innovation and strategic partnerships, PayPal creates better ways
to manage and move money, and offers choice and flexibility when
sending payments, paying or getting paid. Available in more than
200 markets around the world, the PayPal platform, including
Braintree, Venmo and Xoom, enables consumers and merchants to
receive money in more than 100 currencies, withdraw funds in 56
currencies and hold balances in their PayPal accounts in 25
currencies. For more information on PayPal, visit
https://www.paypal.com/about. For PayPal Holdings, Inc. financial
information, visit https://investor.paypal-corp.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190114005733/en/
PayPal Investor RelationsGabrielle
Rabinovitchgrabinovitch@paypal.comorPayPal Media RelationsJosh
Criscoe, +1 646-667-5065jcriscoe@paypal.com
PayPal (NASDAQ:PYPL)
Historical Stock Chart
From Aug 2024 to Sep 2024
PayPal (NASDAQ:PYPL)
Historical Stock Chart
From Sep 2023 to Sep 2024