Manchester United to Open Club-Themed Entertainment and Experience Centres across China
January 08 2019 - 2:45AM
Business Wire
- United themed football experience
- First centres to open in Beijing,
Shanghai and Shenyang by the end of 2020
(NYSE: MANU) Manchester United, in partnership with
leading Chinese property developer, Harves, has announced that it
will open a series of club themed entertainment and experience
centres throughout China.
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the full release here:
https://www.businesswire.com/news/home/20190107005992/en/
The first Manchester United Entertainment and Experience Centres
are scheduled to open in Beijing, Shanghai and Shenyang by the end
of 2020. They will use interactive attractions and exhibitions to
bring the excitement of Manchester United and its Old Trafford
stadium to the iconic club’s 100 million followers in China, giving
fans a place to celebrate the team they so passionately support and
further deepening the special relationship the club has with
China.
The Beijing centre will be located within the Beijing FUN
development, in the historic Qianmen Dashilan area right next to
Tiananmen Square and the Forbidden City.
Each venue will feature interactive and immersive experiences,
using state-of-the-art technology to bring Manchester United to
life. Fans who visit will be able to experience the thrill of a
matchday at Old Trafford as well as learn the history and heritage
of English football’s most successful and storied club.
Each Manchester United Entertainment and Experience Centre will
offer visitors a different experience and will include restaurants,
along with a club retail store.
Manchester United’s Group Managing Director, Richard Arnold
comments:
“We’re very excited to be partnering with Harves on the
Manchester United Entertainment and Experience Centres concept,
offering our millions of Chinese fans the chance to experience the
club in a new and innovative way. We first visited China in 1975
and we’re proud to have seen our fan base in the region grow and
develop their passion for United over the years. This new concept
will allow them to get closer to the club they love.”
Harves CEO, Bo Zhang comments:
“Harves is honoured to partner with Manchester United and bring
our property development expertise in the creation of these
centres. They were the first club to broadcast games in China and I
can remember setting my alarm to watch the best players in the
world play. Manchester United was also the first to tour China and
the first to host fan events in the country. But they are so much
more than a football club. They are always striving for excellence
in the way they approach life. We are excited to bring the rituals
and emotions of the Manchester United experience to the youth in
China, capturing what it feels like to be a member of this elite
club. Rooted in its unique approach to training, its storied legacy
and leadership, and its status as the most successful club in the
world, we will create a fully immersive experience that entertains,
educates, and inspires the next generation of football fans.”
Ends
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 141-year heritage we have
won 66 trophies, enabling us to develop the world’s leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
About Harves
Harves is a premiere Chinese real estate development and
investment firm with a growing portfolio of assets. Having
developed 55 million square feet of real estate in the last two
decades, Harves also owns and operates enterprises across sectors,
including airlines, hospitality, and operations management. Focused
on the next generation, Harves has partnered with the China
Development Bank Capital Corporation Ltd. to build cultural
entertainment and education experiences throughout the country.
This includes an exclusive partnership with the world’s most
valuable sports brand, Manchester United, with whom they will
create immersive Entertainment and Experience Centres across China.
For additional information on specific projects, visit
www.harves.com.
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Kate LoweManchester United+44 (0) 161 868
8427kate.lowe@manutd.co.uk
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