PubMatic Adopts The Trade Desk’s Unified ID Solution
December 19 2018 - 9:00AM
Business Wire
Independent advertising technology platform PubMatic formally
announced that it has integrated The Trade Desk’s unified ID
solution onto its sell-side platform. Together, these two
programmatic advertising leaders aim to improve the impact and
effectiveness of addressable audience reach. This is made possible
by The Trade Desk offering its extensive, global cookie footprint
at no cost to the digital advertising industry at large.
Adoption of the free unified ID solution allows all parties
across the supply chain (SSPs, DSPs, DMPs and data providers) to
utilize The Trade Desk’s cookie footprint to increase their own
cookie coverage across the global independent internet. In
addition, the unified ID solution allows for much stronger match
rates across all parties involved.
“The size and scale of the open Internet makes tools like The
Trade Desk’s unified ID solution necessary for more effective
marketing at a global scale,” said Amar Goel, Founder and Chief
Growth Officer, PubMatic. “The supply-side will play a crucial role
in increasing adoption, and identity resolution is a win-win for
our entire industry to drive higher yield for publishers, improve
the independent internet and challenge the walled gardens.”
“PubMatic is a leader in the programmatic supply landscape and
we are thrilled that they were early implementers of the unified ID
solution,” said Brian Stempeck, Chief Client Officer, The Trade
Desk. “We decided to launch this initiative as a way to offer our
industry a simple, free solution to a very solvable problem that
improves the open internet. Widespread adoption of the unified ID
solution helps digital advertising become even more effective.”
About PubMatic
PubMatic is a publisher-focused sell-side platform for an open
digital media future. Featuring leading omni-channel revenue
automation technology for publishers and enterprise-grade
programmatic tools for media buyers, PubMatic’s publisher-first
approach enables advertisers to access premium inventory at scale.
Processing over 12 trillion advertiser bids per month, PubMatic has
created a global infrastructure to drive publisher monetization and
control over their ad inventory. Since 2006, PubMatic’s focus on
data and technology innovation has fueled the rise of the
programmatic industry as a whole. Headquartered in Redwood City,
California, PubMatic operates 13 offices and six data centers
worldwide.
PubMatic is a registered trademark of PubMatic, Inc. Other
trademarks are the property of their respective owners.
About The Trade Desk, Inc.
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize more expressive data-driven
digital advertising campaigns across ad formats, including display,
video, audio, native and, social, on a multitude of devices, such
as computers, mobile devices, and connected TV. Integrations with
major data, inventory, and publisher partners ensure maximum reach
and decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or follow us on
Facebook, Twitter, and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20181219005091/en/
Johanna BaumanVP, Marketing
CommunicationsJohanna.bauman@pubmatic.com646.453.7245
Patrick WentlingCommunications and PR
ManagerPatrick.wentling@thetradedesk.com610.716.2309
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