BATTLE CREEK, Mich.,
Dec. 13, 2018 /PRNewswire/ -- The
must-make dessert for the holiday season has officially been named
as Kellogg's Frosted Flakes® Pear Berry Tart. The recipe was crafted using
everyone's morning favorite – cereal – in Kellogg's®
first-ever Holiday Baking Challenge.
Padma Lakshmi was both host and judge of the event, which
challenged four bakers from across the country to create a new
holiday menu favorite this season – with a cereal twist. The
winning dessert was created by Sara
Mellas from Oakland,
California. Mellas seamlessly incorporated Kellogg's
Frosted Flakes cereal into the flour for the crust and also
infused the cereal flavor into the heavy cream and
cheese-mascarpone center. Additionally, Mellas featured
Kellogg's Frosted Flakes in the dry ingredients of her
favorite sugar cookies used to decorate the winning dish.
"Cereal is fun to play with in a bowl as well as in cooking and
baking. I chose the Kellogg's Frosted Flakes Pear
Berry Tart because of its ingenuity
and seamless use of cereal," said Padma Lakshmi, Emmy nominated
host and award-winning cookbook author. "It was so creative to
steep the Kellogg's Frosted Flakes in heavy cream, with no
additional sugar. The use of cereal was so smooth and fun for the
holidays, yet simple enough to be easily replicated at home."
The contest was hosted just in time for the one-year anniversary
of the Kellogg's NYC Café in Union Square, which has served
as a utopia for fans of the breakfast staple and foodies alike to
reimagine cereal in fun, new ways. Each baker fused
Kellogg's cereals with recognizable desserts like
cheesecake, cake, cream puffs and a meringue roll to create an
entirely new dessert with a cereal twist.
"I loved the creative and artistic components of the challenge,"
said Sara Mellas, winner of the 2018
Kellogg's Holiday Baking Challenge. "I like to describe my
baking as whimsical – making dishes look beautiful in a fun and
inventive way, but most importantly, they have to be tasty.
Frosted Flakes were the ideal cereal choice to incorporate
into the tart as they add the perfect texture to crusts and a
subtle flavor to the filling that complemented the pear and berry
flavors."
To celebrate the new "must-make" dessert of the holiday season,
Kellogg's gifted Mellas a one-of-a-kind Tony the Tiger
trophy, an exclusive dining experience in New York City and her recipe featured at
Kellogg's NYC Café for a limited time.
In addition to the winning recipe, runners up included:
- Festive & Kellogg's Frosted Mini Wheats Meringue
Roll by Lisa Keys
- Kellogg's Holiday Cream Puff Trio featuring Frosted
Flakes, Froot Loops and Raisin Bran by Juliana Evans
- Kellogg's Holiday Cake Tower by Vincenzo Vaccaro
Kellogg's Frosted Flakes Pear Berry Tart will be available to try at
the Kellogg's NYC Café located at 31 E 17th St. in
Union Square. To recreate your own cereal-inspired tart and try the
other delicious cereal recipes, visit Kellogg's Pinterest
page and Kellogg's NYC Café website. For more
information on how to reimagine your favorite bowl of
Kellogg's® cereal at home, visit the Kellogg's® NYC
Café website, or on Instagram, Facebook or Twitter.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the
world through foods and brands that matter. Our beloved brands
include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's
Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice
Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more.
Net sales in 2017 were approximately $13
billion, comprised principally of snacks and convenience
foods like cereal and frozen foods. Kellogg brands are beloved in
markets around the world. We are also a company with Heart &
Soul, committed to creating three billion Better Days by the end of
2025 through our Breakfasts for Better Days global purpose
platform. Visit www.KelloggCompany.com or
www.OpenforBreakfast.com.
ABOUT PADMA LAKSHMI
Emmy-nominated Padma Lakshmi is internationally known as a food
expert, model, actress and best-selling author, as well as the
recipient of the 2016 NECO Ellis Island Medal of Honor and
Variety's 2018 Karma award. Lakshmi serves as host and an executive
producer of Bravo's Emmy award-winning Top Chef, which is currently
in its 16th season.
Lakshmi established herself as a food expert early in her
career, having hosted two successful cooking shows and writing the
best-selling Easy Exotic, which won the "Best First Book" award at
the 1999 Gourmand World Cookbook Awards. Lakshmi followed
this success with the publication of her second cookbook, Tangy,
Tart, Hot & Sweet. In 2016, she released her food memoir, The
New York Times best-selling Love, Loss
and What We Ate, which also won "Best Lifestyle, Body & Soul"
at the 2017 Gourmand World Cookbook Awards, followed by The
Encyclopedia of Spices & Herbs.
In Spring of 2018, Padma collaborated with MAC Cosmetics for a
worldwide capsule collection called #MACPadma.
Last year, Lakshmi became an ambassador for the ACLU, focusing
on women's reproductive health and immigration issues. She is also
co-founder of the Endometriosis Foundation of America, and was
recently named a Visiting Scholar at Massachusetts Institute of Technology (MIT).
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SOURCE Kellogg Company