PLANO, Texas, Nov. 29, 2018 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading global provider of
data-driven marketing and loyalty solutions, today announced its
Columbus, Ohio‑based card services
business, a premier provider of branded private label, co-brand and
business card programs, has signed a new agreement to provide
co-brand credit card services for Penn National Gaming (NASDAQ:
PENN), North America's largest
regional gaming and entertainment company, subject to any requisite
regulatory approvals. The credit card program will expand and
enrich Penn National's customer loyalty program.
Penn National Gaming, which recently acquired Pinnacle
Entertainment, now operates 40 properties in the U.S., including
multiple Hollywood Casinos, Ameristar Casinos, L'Auberge Casino,
the Tropicana Las Vegas and the M Resort Spa & Casino. The
company's industry-leading loyalty program currently offers its
customers the opportunity to earn points for gaming and other
purchases at its locations. The addition of the credit card program
allows customers to earn even more points on hotel, dining and
non-gambling entertainment purchases at the company's properties,
while earning additional points when they use the card elsewhere
for daily purchases.
Alliance Data's innovative Frictionless Mobile
CreditSM and Instant Card Issuance capabilities will
simplify and accelerate the process of applying for and receiving
the credit card. Alliance Data's patent-pending Frictionless Mobile
Credit capability enables customers to apply for the card in a
matter of seconds from anywhere within a Penn National property
through a text message and a few keystrokes. Approved customers
receive their card within minutes, printed onsite at many Penn
National property through Alliance Data's Instant Card Issuance
capability. Penn National will also leverage Alliance Data's full
suite of data-driven marketing services to gain further customer
insights and increase loyalty.
"Our agreement with Alliance Data will allow us to offer
customers additional ways to earn valuable benefits, while
increasing our current customers' loyalty and providing us with new
insights to help reach even more customers," said Jennifer Weissman, Chief Marketing Officer, Penn
National Gaming. "Alliance Data, through its innovative approach to
marketing and loyalty, has demonstrated the ability to drive
top-line sales in our industry, and we are excited for the credit
card program to contribute to our continued growth."
Melisa Miller, president,
Alliance Data's card services business, added, "We look forward to
leveraging the winning combination of innovative technology and
data-driven insights to connect with loyal Penn National
enthusiasts and to enable them to earn even more of what they love.
By increasing customers' access to the exceptional experiences they
already enjoy, we are confident our unique partnership will help
Penn National continue its impressive growth story."
About Penn National
Penn National Gaming owns, operates or has ownership interests in
gaming and racing facilities and video gaming terminal operations
with a focus on slot machine entertainment. Reflecting the recent
completion of the Pinnacle Entertainment transaction the Company
now operates 40 facilities in 18 jurisdictions. In total,
Penn National facilities feature approximately 49,000 gaming
machines, 1,200 table games and approximately 9,000 hotel
rooms. The Company also offers social online gaming through
its Penn Interactive Ventures division and has leading customer
loyalty programs with over five million active customers.
About Alliance Data's card services business
Based in
Columbus, Ohio, Alliance Data's
card services business develops market-leading private label,
co-brand, and business credit card programs for many of the world's
most recognizable brands. Through our branded credit programs, we
help build more profitable relationships between our partners and
their cardmembers, and drive lasting loyalty.
Using the industry's most comprehensive and predictive data set,
advanced analytics, and broad-reaching capabilities, Alliance
Data's card services business has been helping partners increase
sales and provide greater value to their cardmembers since 1986. We
are proud to be part of the Alliance Data enterprise (NYSE: ADS),
an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work
For company headquartered in Plano,
Texas. To learn more, visit KnowMoreSellMore.com, follow us
on Twitter @Know_SellMore, and connect with us on LinkedIn at
Alliance Data card services.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE
100 Best Companies to Work For company headquartered in
Plano, Texas, Alliance Data
consists of three businesses that together employ approximately
20,000 associates at more than 100 locations worldwide.
Alliance Data's card services business is a provider of
market-leading private label, co-brand, and business credit card
programs. Epsilon® is a leading provider of
multichannel, data-driven technologies and marketing services, and
also includes Conversant®, a leader in personalized
digital marketing. LoyaltyOne® owns and operates the AIR
MILES® Reward Program, Canada's most recognized loyalty program, and
Netherlands-based BrandLoyalty, a
global provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram
and YouTube.
Forward Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Media Contacts:
Alliance Data
Tiffany
Louder – Investor Relations
214-494-3048
tiffany.louder@alliancedata.com
Shelley Whiddon – Media
Relations
214-494-3811
shelley.whiddon@alliancedata.com
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SOURCE Alliance Data Systems Corporation