BEIJING, Nov. 12, 2018 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China and THX Ltd., a subsidiary company owned
by Razer Inc. (1337.HK) renowned for the certification of
world-class cinemas and consumer electronics, today announced that
the first offline "Yuker" on-demand movie theater in Zhongshan,
Guangdong is now THX
Certified.
Tao Lei, Vice President of iQIYI, and Wu
Hao, General Manager of THX China will unveil the official
THX Certified Cinema plaque during the opening ceremony launch
event in Zhongshan, Guangdong
today. This milestone not only reinforces iQIYI's adherence to the
company vision of "To become a technology-based entertainment
giant", but also demonstrates iQIYI and THX as the ideal partners
to enable shopping malls to drive traffic and enhance engagement
with consumers, as part of an ongoing transformation of retail
spaces into digital entertainment complexes.
THX defines standards and specifications for cinema acoustics,
sound system design and image quality, delivering the finest
quality cinematic experiences true to the original filmmaker's
intent and ensuring that audiences are fully immersed in the thrill
of the onscreen action. Through this partnership, iQIYI shows its
commitment to leading the private cinema industry by providing
better cultural entertainment experience and audio-visual enjoyment
for consumers.
"iQIYI and THX share the same vision to provide the best viewing
experience to customers," said Tao Lei, Vice President of
iQIYI."iQIYI will take advantage of strong brand awareness, massive
user base, popular content and advanced technology to contribute to
the growth of this booming market and extend our premium viewing
experience to offline consumers. We believe that our partnership
with THX will further elevate the status of the theater and
increase the strength and overall scale of China's film industry."
"We are delighted to establish this significant partnership with
iQIYI to bring the very best cinema experience to viewers in
China, one of the largest cinema
markets in the world," said Min-Liang
Tan, CEO of THX. "THX and iQIYI are respective technology
leaders in cinema and video streaming, and we are confident that
this partnership will help deliver superior audio and visual
entertainment experiences to a broad range of audiences in
China."
iQIYI and THX worked closely to meet THX specifications for
certification, a process that systematically measures and verifies
the performance quality of commercial cinemas against industry
standards. The process includes auditorium building structure
analysis, audio and video equipment verification, and system
configuration and calibration. As a result, audiences at this
theater will enjoy uncompromised audio and video quality in an
auditorium environment that fully complements the cinematic
experience.
The Yuker movie theater combines the convenience of on-demand
service with the high-quality audio-visual environment of
traditional cinemas, clearly demonstrating iQIYI's commitment to
elevating the consumer entertainment experience. Users are free to
select the time and location of viewing, as well as content from
iQIYI's online movie library.
The launch of the Yuker movie theater has made iQIYI the first
major online entertainment platform to tap into the on-demand movie
theater market, and the box office generated by iQIYI's Yuker movie
theaters will be included in China's official box office estimation. iQIYI
plans to improve the existing unregulated business model of the
on-demand cinema industry through joint efforts with all links in
the industry chain. They will work to reduce the threshold for
on-demand cinemas for investors and operators, and coordinate the
standard development and rapid spread of screening activities in
on-demand cinemas, allowing copyright owners, investors, and
operators to share the benefits of industrial development in the
subsequent operations of the theater.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
About THX Ltd.
Founded by legendary filmmaker George
Lucas in 1983, THX Ltd. and its partners provide premium
entertainment experiences in the cinema, in the home and on the go.
Over the past thirty-five years, THX has expanded its certification
categories beyond studios and cinemas to consumer electronics,
content, and automotive systems. Today, THX continues to redefine
entertainment, providing exciting new technologies and assurance of
experiences with superior quality and high performance.
About RAZER
Razerâ„¢ is the world's leading lifestyle brand for gamers. The
triple-headed snake trademark of Razer is one of the most
recognized logos in the global gaming and esports communities. With
a fan base that spans every continent, the company has designed and
built the world's largest gamer-focused ecosystem of hardware,
software and services. Razer's award-winning hardware includes
high-performance gaming peripherals, Blade gaming laptops and the
acclaimed Razer Phone. Razer's software platform, with over 50
million users, includes Razer Synapse (an Internet of Things
platform), Razer Chroma (a proprietary RGB lighting technology
system), and Razer Cortex (a game optimizer and launcher). In
services, Razer zGold is one of the world's largest virtual credit
services for gamers. Razer Pay is the ewallet designed for youth
and millennials, and Razer Game Store is the only games download
store that offers rewards for gamers. Founded in 2005 and
dual-headquartered in San
Francisco and Singapore,
Razer has 15 offices worldwide and is recognized as the leading
brand for gamers in the USA,
Europe and China. Razer is listed on the Hong Kong Stock
Exchange (Stock Code: 1337).
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SOURCE iQIYI, Inc.