Girl Up and WWE (NYSE:WWE) today announced a multi-year
partnership to support the creation of Sports For a Purpose,
which will launch in the fall of 2019 and create a culture of
sports participation for girls around the world. The program will
equip Girl Up’s girl leaders with tools and resources so that they
can help tackle the gender-based barriers girls face to playing
sports, including access to safe play spaces and sporting
equipment.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181026005087/en/
“We are excited to launch Sports for a Purpose with
WWE and help break down the gender barriers that girls and women
face in sports, while fostering an encouraging environment for
girls’ leadership,” said Anna Blue, Co-Executive Director, Girl
Up.
“WWE is proud to partner with Girl Up to create Sports For
a Purpose, a new program designed to help our youth achieve gender
equality in sports,” said Stephanie McMahon, WWE Chief Brand
Officer. “Playing sports has a positive impact on girls’ leadership
skills, confidence and self-esteem, and we are excited to work with
Girl Up to create this meaningful program.”
“When girls develop their leadership on the field or on the
court, they take those skills with them to their schools and
communities. We hope this program encourages a new generation of
girls to pave the way for better gender equity in sports,” said
Melissa Kilby, Co-Executive Director, Girl Up.
Team sports are a proven way to develop leadership skills,
confidence and positive body image, but compared to boys, girls are
twice as likely to drop out of sports by age 14. Girls who play
sports are more likely to have positive mental health, higher
academic achievement and more likely to earn a college degree.
Girl Up, an organization and global leadership development
initiative, positions girls to be leaders in the movement for
gender equality. Through leadership development training, Girl Up
gives girls the resources and platform to start a movement for
social change wherever they are. Girl Up was founded in 2010 and
continues to work across a global community of partners to achieve
gender equality worldwide.
This new partnership was announced in advance of Evolution,
WWE’s first-ever all-women’s pay-per-view event, another milestone
for WWE’s female performers.
Why address girls and sports?
- 61 percent of girls participated in
sports, compared with 75 percent of boys
- 29 percent of girls participated in two
or more sports, compared to 47 percent of boys
- Male college athletes receive 36% more
scholarship dollars than female college athletes at NCAA
institutions
- Men get 30% more prize money in
sport.
- Just 5% of sports media coverage
features women.
- Women’s sport receives only 0.5% of the
sports world's total sponsorship income (men get 62.1%).
- And yet, the benefits are
undisputable…Teens girls who play sports not only do better in
school, but also are more likely to have stronger leadership
skills, high self-esteem, stronger relationships and improved
physical health
- 23 percent more likely to get seven
hours of sleep
- 21 percent more likely to be successful
in school
- 13 percent more likely to graduate from
a four-year college
About WWEWWE, a publicly traded company (NYSE:WWE), is an
integrated media organization and recognized leader in global
entertainment. The Company consists of a portfolio of businesses
that create and deliver original content 52 weeks a year to a
global audience. WWE is committed to family friendly entertainment
on its television programming, pay-per-view, digital media and
publishing platforms. WWE’s TV-PG, family-friendly programming can
be seen in more than 800 million homes worldwide in 24 languages.
WWE Network, the first-ever 24/7 over-the-top premium network that
includes all live pay-per-views, scheduled programming and a
massive video-on-demand library, is currently available in more
than 180 countries. The Company is headquartered in Stamford,
Conn., with offices in New York, Los Angeles, London, Mexico City,
Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE:WWE) can be found at wwe.com
and corporate.wwe.com. For information on our global activities, go
to http://www.wwe.com/worldwide/
About Girl UpGirl Up is a global leadership development
initiative, positioning girls to be leaders in the movement for
gender equality. With resources in five languages and 2,500 Girl Up
Clubs in more than 100 countries, we’ve trained 40,000 girls of all
backgrounds to create tangible change for girls everywhere. Girl Up
provides leadership training and gives girls tools to become gender
equality advocates and activists. Through our programs, girls
broaden their social impact skill set, benefit from a platform to
tell their stories, and apply STEM for social good. Our girl
leaders create real policy change at local and national levels,
help raise millions of dollars to support United Nations programs
that reach tens of thousands of girls around the world and build
community-based movements. Girl Up was founded by the United
Nations Foundation in 2010 and continues to work across a global
community of partners to achieve gender equality worldwide. Learn
more at www.GirlUp.org
Trademarks: All WWE programming, talent names, images,
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All other trademarks, logos and copyrights are the property of
their respective owners.
Forward-Looking Statements: This press release contains
forward-looking statements pursuant to the safe harbor provisions
of the Securities Litigation Reform Act of 1995, which are subject
to various risks and uncertainties. These risks and uncertainties
include, without limitation, risks relating to: entering,
maintaining and renewing major distribution agreements; WWE Network
(including the risk that we are unable to attract, retain and renew
subscribers); our need to continue to develop creative and
entertaining programs and events; the possibility of a decline in
the popularity of our brand of sports entertainment; the continued
importance of key performers and the services of Vincent K.
McMahon; possible adverse changes in the regulatory atmosphere and
related private sector initiatives; the highly competitive, rapidly
changing and increasingly fragmented nature of the markets in which
we operate and greater financial resources or marketplace presence
of many of our competitors; uncertainties associated with
international markets; our difficulty or inability to promote and
conduct our live events and/or other businesses if we do not comply
with applicable regulations; our dependence on our intellectual
property rights, our need to protect those rights, and the risks of
our infringement of others’ intellectual property rights; the
complexity of our rights agreements across distribution mechanisms
and geographical areas; potential substantial liability in the
event of accidents or injuries occurring during our physically
demanding events including, without limitation, claims relating to
CTE; large public events as well as travel to and from such events;
our feature film business; our expansion into new or complementary
businesses and/or strategic investments; our computer systems and
online operations; privacy norms and regulations; a possible
decline in general economic conditions and disruption in financial
markets; our accounts receivable; our indebtedness; litigation; our
potential failure to meet market expectations for our financial
performance, which could adversely affect our stock; Vincent K.
McMahon exercises control over our affairs, and his interests may
conflict with the holders of our Class A common stock; a
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and the sale, or the perception of possible sales, of those shares
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“float” of our Class A common stock. In addition, our dividend is
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View source
version on businesswire.com: https://www.businesswire.com/news/home/20181026005087/en/
Media:WWEJoe Villa,
203-359-5175Joe.Villa@wwecorp.comorGirl UpBeth Nervig,
202-448-2670bnervig@girlup.orgorInvestors:WWEMichael Guido,
CFA, 203-352-8779Michael.Guido@wwecorp.com
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