Eros Now Partners with Celcom; Consolidates Distribution in Malaysia
October 15 2018 - 9:20AM
Business Wire
Eros International Plc (NYSE: EROS) (“Eros”), a leading global
company in the Indian film entertainment industry, announced today
that Eros Now, its digital over-the-top distribution service, has
extended its presence in the Malaysian market by partnering with a
leading Malaysian telecom player, Celcom Axiata Berhad, for their
subscribed data plan - Video Walla.
Eros Now and Celcom’s partnership will further enhance the
entertainment experience by providing Malaysian customers access to
Eros Now’s vast library of 11,000 plus movies, original shows,
music videos and more. Celcom customers can enjoy Eros Now’s
extensive content offering under the subscribed data plan, Video
Walla, and users can access Eros Now premium content by paying a
retail fee of MYR 10 ($2.41 USD)/month and MYR 100 ($24.08
USD)/year.
Bollywood and other Indian content continue to be enjoyed by the
vast Indian diaspora in Malaysia where local Malaysians are charmed
by Bollywood movies. Malaysia as a location is featured prominently
in several Indian films and is a popular destination for hosting
Indian film award ceremonies, adding to the local connection and
appeal in Indian entertainment.
Speaking about the association, Rishika Lulla Singh, CEO,
Eros Digital, said, “We remain focused on expanding our global
presence by exploring opportunities and providing customized
content offerings that connect with local audiences. Malaysia
continues to be a relevant region with its South Asian
content-friendly audience and we are happy to cater to this growing
community by integrating with a leading local partner such as
Celcom.”
With this partnership, Eros Now remains the only Indian OTT
platform to penetrate the growing Malaysian market. Previously,
Eros Now had announced other local partnerships with telcos such as
Maxis Berhad and UMobile.
About Eros International
Plc
Eros International Plc (NYSE: EROS) is a leading global company
in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of
over three decades in establishing a global platform for Indian
cinema. The Company has an extensive and growing movie library
comprising of over 3,000 films, which include Hindi, Tamil, and
other regional language films for home entertainment distribution.
The Company also owns the rapidly growing OTT platform Eros Now.
For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 11,000+
Movie titles, Music Videos, Television Programming and others Eros
Now caters to 113 million registered users and 10.1 million paying
subscribers worldwide with the promise of endless entertainment
Product features, such as video in HD, multi-language subtitles,
movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com
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Mark CarbeckChief Corporate and Strategy OfficerEros
International Plc+44 207 258 9909mark.carbeck@erosintl.comorAmita
NaiduVice President – Public RelationsEros International Media
Limited+91 22 66021500amita.naidu@erosintl.comorMedia:Erica
BartschSloane & Company+1 212 446 1875ebartsch@sloanepr.com
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