BCW Names Latin America Market Leaders
September 20 2018 - 12:23PM
Business Wire
BCW (Burson Cohn & Wolfe), a leading global communications
agency, today announced the appointment of market leaders in Latin
America who will be responsible for business growth, client
satisfaction and talent development. All market leaders report to
Francisco Carvalho, President, Latin America, BCW.
“BCW has a dominant presence in Latin America, thanks to
Burson-Marsteller’s 40-year-history and expansive footprint across
the region and Cohn & Wolfe’s strength in Brazil and Mexico,”
said Carvalho. “This team has unmatched market knowledge, strong
client relationships and deep commitment to talent, all of which is
critical for our continued success in the region. Those strengths,
together with our industry-leading expertise in delivering
digitally driven integrated communications programs, make BCW a
powerful partner for our clients.”
All of BCW’s Latin America market leaders have been drawn from
the legacy Burson-Marsteller organization and had been leading
their respective markets, except where noted:
- Argentina: Guido Gaona
- Brazil: Patricia Avila
- Chile: Fernando Soriano, who had
been Director, Brand Communications
- Colombia: Hector Cardona
- Mexico: Alberto Diaz, who had
previously led the Chile market
- Miami: Jonathan Stern
- Peru: Carolina Palacios
- Puerto Rico: Lynnette
Teissonniere
- Uruguay: Agustina Navarro
“We are excited about the leadership across Latin America,”
added Donna Imperato, Global CEO, BCW. “They are all
entrepreneurial, creative, and very strong leaders and counselors.
We are the agency to beat across this growing region.”
About BCW
BCW is one of the world’s largest full-service global
communications agencies. Founded by the merger of Burson-Marsteller
and Cohn & Wolfe, BCW delivers digitally and data-driven
creative content and integrated communications programs grounded in
earned media and scaled across all channels for clients in the B2B,
consumer, corporate, crisis management, CSR, healthcare, public
affairs and technology sectors. BCW is a part of WPP (NYSE: WPP),
the world's leader in communications services. For more
information, visit www.bcw-global.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180920005655/en/
Media:For BCWCatherine Sullivan,
212-798-9501Catherine.Sullivan@bm.com
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