BALTIMORE, Sept. 17, 2018 /PRNewswire/ -- Sinclair Broadcast
Group, Inc. (Nasdaq: SBGI) is pleased to announce that Jeff Carroll has been named the company's Vice
President of Marketing. Effective September 17th, 2018, Mr. Carroll will
report to Chief Revenue Officer Rob
Weisbord and will be working to advance audience engagement,
increase revenue and further develop Sinclair's forward-looking
marketing objectives.
Mr. Carroll most recently served as the Vice President of
Integrated Marketing at NBCUniversal overseeing entities such as
sports and late-night news. Serving as a liaison to senior
leadership for cross portfolio vetting and internal ad buys, he was
responsible for the development of marketable portfolio
opportunities across all platforms and partnerships.
In announcing Mr. Carroll's appointment, Mr. Weisbord touted his
years of experience across digital, over the air and cable
industries.
"Jeff brings an award-winning background and unique insight into
the challenges facing broadcasters today," Mr. Weisbord
commented. "Through his leadership at organizations such as
NBCUniversal, Viacom and Omnicom Media Group, Jeff has demonstrated
an ability to supervise in-house marketing efforts, strategically
manage development strategies and ensure the success of
forward-thinking company initiatives."
"We are enthusiastic to see how Jeff's expertise will further
Sinclair's objectives and fortify our standing as an industry
leader," Mr. Weisbord said.
"I am excited to become a part of Sinclair and work with
best-in-class leaders to shape the future of media and
entertainment across Sinclair's expansive portfolio of assets," Mr.
Carroll remarked. "As audience behavior changes, it is vital as a
company to embrace change and evolve so that we can reach our
consumers in the ways and platforms they
prefer."
About Sinclair Broadcast Group, Inc.
Sinclair is one of the largest and most diversified television
broadcasting companies in the country. The Company owns, operates
and/or provides services to 191 television stations in 89 markets.
Sinclair is a leading local news provider in the country and
operates the greatest number of award-winning news rooms in the
industry and is dedicated to impactful journalism with a local
focus. The Company has multiple national networks, live local
sports production, as well as stations affiliated with all the
major networks. Sinclair's content is delivered via
multiple-platforms, including over-the-air, multi-channel video
program distributors, and digital platforms. The Company regularly
uses its website as a key source of Company information which can
be accessed at www.sbgi.net.
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SOURCE Sinclair Broadcast Group, Inc.