NEW YORK, Sept. 7, 2018 /PRNewswire/ -- 5W Public
Relations, one of the top 10 independently owned PR firms in the
U.S., is announcing that it has been named PR Agency of Record for
Undertone, the leader in synchronized cross-platform digital
branding for the world's most prominent brands.
In just three months, 5W positioned Undertone as a fast-growing
advertising powerhouse that bridges the gaps in the digital
advertising landscape by delivering cohesive stories that reach
consumers across the most important touchpoints, screens and
platforms. Undertone is a division of Perion Ltd., a global
technology company that delivers a suite of ad tech solutions to
help advertisers and publishers engage with their audiences. In
addition to Undertone, Perion also includes social platform
MakeMeReach, digital monetization platform CodeFuel and
multimedia-based messaging service, Smilebox.
To kick off 5W's relationship with Undertone, the team showcased
Undertone's rapid growth plans by announcing its new US office at
One World Trade Center. As a result, 5W secured an exclusive
interview and article with the New York Post, breaking the
story on the company's new office location as well as its plans for
growth and vision moving forward. Following the piece came
additional articles around the announcement in local business and
commercial real estate publications including, New York Business
Journal, Real Deal, Commercial Observer, Bisnow and Globe
St.
In addition to highlighting Undertone's growing physical
presence, 5W leveraged the company's executive team to set up
desk-side interviews with some of digital marketing's most esteemed
media outlets. 5W secured interviews with Business Insider,
Adweek and Digiday in an effort to increase Undertone
and company President Michael
Pallad's position as an industry thought leader around the
disruption occurring in the current digital media landscape, the
importance of creative and the significance of AI in digital.
"Undertone is in a position to be a real trailblazer for an
industry ripe for change and disruption. Mike and his team are
getting ahead of the fast-moving digital marketing industry,
showing the importance around the power of creative to tell a
brand's unique story across platforms," said Ronn Torossian, 5WPR CEO. "We're thrilled for
the opportunity to tell Undertone's story as the company leverages
its proprietary technology and creative approach to revolutionize
how brands and agencies more effectively engage with
consumers."
On the partnership, Michael
Pallad, President of Undertone added, "We're very excited
about working with 5WPR. They are incredibly media savvy and have
been our strategic advisors as we continue to gain a consistent
presence in the media. They have so far exceeded our expectations
and we're looking forward to telling our story in more creative,
innovative and thought-provoking ways."
About Undertone:
Undertone, a division of Perion
Network Ltd. (NASDAQ: PERI), enables the world's leading brands to
connect with their target audiences at scale, across the screens
and platforms that matter the most. Undertone bridges the gaps in
the digital advertising landscape with creative that gets smarter
and more effective at each touchpoint. With cross-screen,
cross-platform solutions that span digital, video, mobile, and
native, Undertone helps brands start the conversation and keep it
going across the entire user journey. Learn more at
www.undertone.com.
About 5W Public Relations:
5W Public Relations is a
full-service PR agency in NYC known for cutting-edge programs that
engage with businesses, issues and ideas. With more than 150
professionals serving clients in B2C (Beauty & Fashion,
Consumer Brands, Entertainment, Food & Beverage, Health &
Wellness, Travel & Hospitality, Technology, Nonprofit), B2B
(Corporate Communications and Reputation Management), Public
Affairs, Crisis Communications and digital strategy, 5W brings
leading businesses a resourceful, bold and results-driven approach
to communications.
MEDIA CONTACT
5WPR
Ronn Torossian
rtorossian@5wpr.com
212-999-5585
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SOURCE 5W Public Relations