Clear Channel Outdoor Hires Media Industry Vet Jim Campbell to Lead its Flagship New York Market Operations
July 11 2018 - 8:00AM
Business Wire
Clear Channel Outdoor (CCO) (NYSE: CCO), an indirect subsidiary
of iHeartMedia Inc., today announced it tapped international media
sales and marketing veteran Jim Campbell to lead its New York
market operations.
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Jim Campbell, Clear Channel Outdoor-New
York President (Photo: Business Wire)
As the new CCO-New York president, where the company’s
Out-of-Home (OOH) assets reach 93 percent of the NY DMA weekly,
Campbell will hyper-focus on customer centric initiatives that
drive revenue growth opportunities for the company and its valued
local, regional and national clients.
“I look forward to working with the team at Clear Channel
Outdoor to further enhance our presence in the New York area.
Engaging with clients and helping them reach consumers with printed
and digital out-of-home advertising is an opportunity to convey the
dynamic capabilities CCO is bringing to bear in the industry” said
Campbell. “Integrating our media with the goals of our clients to
achieve measurable results is one of our greatest strengths.”
In this highly-competitive market, and against the backdrop of a
shifting media landscape where advertisers are laser-focused on
ROI, Campbell will set measurable targets and standards for his
team, as well as coach employees while driving even greater
accountability among the salesforce.
“I’m confident Jim will ensure his sales executives are
proficient with our latest media technologies, such as CCO RADAR,
to help our clients understand how to plan, buy and measure their
campaigns on our medium,” said Jack Jessen, Regional President, CCO
- Northeast. “He is a true collaborator and his leadership will
strengthen the employees in New York through innovative approaches
to team building, revenue generation and market footprint
growth.”
As one of the leading OOH media operators in New York and the
tri-state area, CCO helps brands reach and engage with travelers
throughout their journey across all major arterials including I-95,
Long Island Expressway, I-80, Cross Bronx Expressway, and Garden
State Parkway. Additionally, CCO’s footprint spans through Northern
New Jersey, New York City inclusive of Times Square, Westchester
County and Hudson Valley. CCO has the widest variety of OOH media
formats and is the only OOH company with digital OOH across the
entire New York DMA.
Prior to joining Clear Channel, Jim spent 21 years with
Metromedia Technologies in various roles including sales,
marketing, President and CEO. Jim created MMT’s OnePrint selling
strategy, and grew MMT’s operations to six continents. He also
served as Vice President, Corporate Development for CBS Outdoor,
expanding CBS’ business development, political advertising and
production efforts. More recently, Jim launched a management
consulting firm, Urban Lure, advising companies in various
industries including OOH, on strategy, development and execution.
Jim resides in Wilton, Conn. with his wife Veronica and their
daughter Katherine.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the
world’s largest outdoor advertising companies with over 560,000
displays in 31 countries across Asia, Europe, Latin America and
North America. Reaching millions of people monthly, including
consumers in 43 of the top 50 U.S. markets, Clear Channel Outdoor
enables advertisers to engage with consumers through innovative
advertising solutions. Clear Channel Outdoor is pioneering the
integration of out-of-home with mobile and social platforms, and
the company’s digital platform includes more than 1,200 digital
billboards across 28 markets in the U.S. and more than 14,000
digital displays in international markets. More information is
available http://www.clearchanneloutdoor.com and
www.clearchannelinternational.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180711005152/en/
For Clear Channel Outdoor:Wendy Weatherford,
212-812-0081
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