NEW YORK, July 10, 2018 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the leader in Digital Knowledge Management (DKM),
today announced that five of the company's leaders will speak at
VOICE Summit, the nation's largest multi-day voice-first
conference. The conference takes place at the New Jersey Institute of Technology (NJIT) in
Newark, NJ, July 24-26, 2018.
On Wednesday, July 25, at
9:00 a.m., Yext Founder and CEO
Howard Lerman will deliver a keynote
entitled, "Giving Voice to the Intelligent Future." Lerman's
keynote will discuss the impact of voice and technologies
delivering more personalized, contextually relevant experiences
than ever before. Lerman will detail how this revolution is
changing the way we seek, discover, and engage with businesses.
"Voice search and AI are transforming how consumers discover
businesses every day with the rise of AI-powered services like
Alexa, Siri, and Google Assistant," said Lerman. "This macrotrend
changes how businesses will reach and win customers in the
intelligent future. I look forward to discussing what this will
mean for business and our daily lives at VOICE Summit."
"We're thrilled to have a leading company like Yext so well
represented at VOICE, joining more than 175 speakers from around
the world as we explore the cutting edge of this fast moving
industry transformation," said Pete
Erickson, Founder of Modev, the host of VOICE Summit.
Along with Lerman, Yext leaders will speak throughout the
conference on voice technology and how it affects business and our
daily lives.
- Jeff Rohrs, CMO of Yext, will
appear on the panel, "CMOs Take on Voice."
This panel will
cover the new opportunities and challenges facing CMOs with the
arrival of voice interaction as a mainstream source of access.
Topics will include new opportunities and leaders when it comes to
Voice interaction and marketing; the state of the market and the
multi-modal future. This panel of industry-leading CMOs will help
attendees understand the pitfalls, existing challenges and
opportunities of this exciting new era.
Date: Thursday, July 26th
Time: 11:30 am - 12:30 pm
- Shane Closser, Head of
Industry/General Manager - Financial Services at Yext, will lead a
breakout session entitled "How Voice Will Impact the Customer
Journey for Financial Services"
This session will address
how the customer journey for financial services is evolving. As
consumers transition more of their financial lives to smartphones
and voice assistants, it will cause broad and sweeping changes
across financial services firms. Customers are using voice
assistants to source information, find branch locations, and
interact with brands, services, and products. In this session,
Closser will cover the latest trends in the customer journey,
best-in-class examples of voice in Financial Services, and how
financial services professionals can leverage voice search to grow
market share.
Date: Tuesday, July 24th
Time: 4:30 pm - 5:00 pm
- Duane Forrester, Vice
President of Industry Insights at Yext, will lead a breakout
session entitled "How to Create a Successful Voice Strategy and
Brand Persona"
Forrester will speak on the effective
optimization for voice search, including understanding the
customer, understanding the technology, and building a compelling
brand persona. This is a new opportunity to connect with consumers
and develop trustworthiness and loyalty, providing a customer
experience that will drive revenue and repeat interactions. In this
session, attendees will get a comprehensive overview of voice
search optimization and an in-depth, tactical guide to building
their brand's persona for voice.
Date: Tuesday, July 24th
Time: 11:00 am - 11:30 am
- Lee Zucker, Head of Industry
- Food Service at Yext, will lead a breakout session entitled
"Alexa, Can You Find My Restaurant?"
Zucker's breakout will
cover the new ways consumers search for restaurants. According to a
recent Yext study, almost 70% of the time, consumers are searching
by cuisine type or food item, not by a restaurant name. 63% of
consumers dine at a restaurant within 24 hours of their search,
more than 30% within an hour. Restaurants that become the most
prominent traditional or voice search answer to questions like
"drive thru open now" or "best pizza near me" will capture
customers at their moment of intent no matter where, when or how
they're searching. In this session, Zucker will dive deep into two
major trends impacting the restaurant industry. Restaurant brands
can leverage these new trends to better manage their public-facing
data and have a greater chance of being THE answer in intelligent
search.
Date: Tuesday, July 24th
Time: 3:30 pm - 4:00 pm
About Yext
Yext (NYSE: YEXT) is the leading Digital
Knowledge Management (DKM) platform. Yext's mission is to give
companies control over their brand experiences across the digital
universe of maps, apps, search engines, voice assistants, and other
intelligent services that drive consumer discovery, decision, and
action. Today, thousands of businesses including brands like Taco
Bell, Rite Aid, and Steward Health use the Yext Knowledge Engine™
to manage their digital knowledge in order to boost brand
engagement, drive foot traffic, and increase sales.
Yext has been named a Best Place to Work by Fortune and Great
Place to Work® as well as a Best Workplace for Women. Yext is
headquartered in New York City
with offices in Berlin,
Chicago, Dallas, Geneva, London, Paris, Tyson's Corner, San Francisco, Shanghai, and Tokyo. For more information, visit
www.yext.com.
About VoiceSummit:
VOICE is a three-day summit at the forefront of natural language
processing, Sponsored by Amazon Alexa and hosted by Modev. The
Summit will be held at the New Jersey
Institute of Technology (NJIT) on July 24-26, and serve as a gathering place for
more than 1500 developers, designers, C-level executives, leading
brands and agencies who are reimagining how we interact with
technology through voice. The program will consist of keynotes,
breakout sessions, workshops and demos. Host Committee includes
NJIT, City of Newark, Greater
Newark Convention and Visitors Bureau, The Newark Community
Economic Development Council and Medina
Citi. www.voicesummit.ai
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SOURCE Yext, Inc.