Clear Channel Airports Wins 5-Year Renewal with Fort Lauderdale Hollywood International Airport to Provide a New State-of-the...
July 10 2018 - 8:00AM
Business Wire
Innovative Advertising Solutions Will Allow Global and Local
Brands to Reach Over 32 Million* Annual Passengers
Clear Channel Airports (CCA), a brand division of Clear Channel
Outdoor Americas (CCOA) (NYSE: CCO), an indirect subsidiary of
iHeartMedia Inc., today announced it won a five-year renewal with
Broward County’s Fort Lauderdale Hollywood International Airport
(FLL) to provide a new state-of-the-art digital advertising
network. The new agreement began April 1, 2018 and media upgrades
begin Oct. 1, 2018.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180710005255/en/
Fort Lauderdale Hollywood International
Airport (FFL) features Clear Channel Airport's new state-of-the-art
digital ad network. (Photo: Business Wire)
Clear Channel Airports has provided FLL with its comprehensive
media network since 1997. FLL is currently the fastest growing
large hub airport in the United States hosting 32 million*
passengers in 2017 and offering travelers over 140 domestic and
international destinations. Last year alone, the rapidly growing
airport experienced an over 11 percent year-over-year passenger
traffic growth. As a vacation destination, and home to a downtown
redevelopment hotspot, FLL presents unique advertising
opportunities to a wide range of global and local brands hoping to
reach its influential passenger base.
The new marketing program at FLL creates a medium for
advertisers to connect with visitors and grow regional commerce and
includes the following:
- New Zeus screens at all terminals
including arrivals and departures;
- Video walls;
- LCD screens at baggage claim areas for
all terminals;
- Exterior column wraps at all
terminals;
- Interior jetway wraps in all
terminals;
- Static tension fabric displays in all
terminals; and
- Baggage claim belt wraps throughout the
airport.
“With a booming economy driven by increased leisure travel and a
rejuvenated downtown area attracting visitors and residents alike,
the city of Fort Lauderdale offers a very compelling opportunity
for brands to influence and win customers,” said Morten Gotterup,
President, Clear Channel Airports. “We’re proud to partner with the
Fort Lauderdale Hollywood International Airport for another five
years to create one of a kind advertising experiences for their
growing number of air travelers.”
In addition, a recent Nielsen study shows airport
advertising offers consumers a great opportunity to absorb and
respond to brand messaging. According to the study, frequent flyers
are highly responsive to airport advertising, with 80% noticing the
media and 42% taking action that includes visiting a website, going
to a store or learning more about a product/brand/service. Nineteen
percent of frequent flyers bought a product they saw advertised at
the airport. Additionally, airport campaigns are a significant
driver of foot traffic, with 84% of frequent fliers likely to visit
a restaurant, 50% likely to visit a clothing/accessories/jewelry
store and 41% likely to visit a consumer electronics store.
Clear Channel Airports’ Daniel Devine,
danieldevine@clearchannel.com, will be onsite at FLL, from July 9
to 13, showcasing the new media opportunities and available to meet
with interested advertisers.
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 270 airport programs across
the globe and has a presence in 32 of the top 50 U.S. markets with
major airports. More information can be found on Clear Channel
Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com
Follow us on Twitter at twitter.com/CCOutdoorNAFollow us on
Instagram at instagram.com/clearchannelairportsLike us on Facebook
at facebook.com/CCAirportsRead our blog at
http://blog.clearchanneloutdoor.com/
* 77% of 32 million reflects unique passenger count either
originating, or ending, their travel at FLL. Twenty-three percent
of 32 million reflects passengers connecting through FLL.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180710005255/en/
for Clear Channel AirportsWendy Weatherford,
212.812.0081
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