PARIS, June 28, 2018 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the advertising platform
for the open Internet, today announced the launch of the Criteo AI
Lab, a center of excellence dedicated to the creation,
experimentation and at-scale deployment of machine learning
technology. Backed by an investment of €20M over
three years, the lab will be involved in research related to
building deep models that are interpretable, transparent and
user-centric.
Criteo is investing in the people and infrastructure needed to
make Criteo a leader in deep learning for advertising. Criteo's AI
Lab will conduct experiments that will shape industry standards for
performance measurement and best practices, as well as lead the
conversation around responsible use of data. The lab's team, led by
Suju Rajan, Vice President, Head of
Research at Criteo, will develop experiments with customers and
partners, while maintaining a culture of openness, publishing the
research to promote innovation across the entire industry.
"Criteo possesses very large datasets and computational power,
combined with an innovative culture and talents. We believe this is
the perfect mix to succeed in Artificial Intelligence," said JB
Rudelle, Chief Executive Officer, Criteo. "I'm also proud that
Criteo has established Paris as an
international hub for AI research in advertising technology."
With the AI Lab, Criteo will push the limits of deep learning
and AI. The lab leads the company's efforts to educate the industry
on the benefits of artificial intelligence and machine learning,
developing educational resources, training materials, and research
reports. In order to further the industry's goals, Criteo's
researchers will publish their findings in a variety of public
forums, as well as open-source their tools.
"Online advertising—the main economic model behind the
Internet—is evolving. Our ability to face these changes must rely
on strong fundamental research dedicated to the creation of new
principles, models and algorithms," said Suju Rajan, Vice President, Head of Research,
Criteo.
To achieve its objectives for the lab, Criteo will be expanding
its presence in France and
recruiting world-class talent to tackle AI advancement. Criteo's AI
Lab is setting out to change the interaction between consumers,
advertisers, and publishers. By bridging theory and practice,
Criteo is building the next generation of digital advertising
technologies to meaningfully impact more than a billion internet
users.
"Criteo's creation of a lab in Paris and the investment in research around
artificial intelligence are both strong signals of the
attractiveness of the capital. This is the result of Paris' on-going effort to promote the
innovation ecosystem," said
Jean-Louis Missika, Deputy Mayor of
Paris in charge of economic
development and attractiveness.
About Criteo
Criteo (NASDAQ: CRTO) is the advertising
platform of choice of the open Internet, an ecosystem that favors
neutrality, transparency and inclusiveness. 2,700 Criteo team
members partner with over 18,000 customers and thousands of
publishers around the globe to deliver effective advertising across
all channels, by applying advanced machine learning to unparalleled
data sets. Criteo empowers companies of all sizes with the
technology they need to better know and serve their
customers. For more information, please visit
www.criteo.com.
Media Contact:
Kenya Hayes
k.hayes@criteo.com
(703) 589-7595
View original content with
multimedia:http://www.prnewswire.com/news-releases/criteo-invests-20m-in-paris-ai-lab-to-define-the-advertising-technologies-of-the-future-300673656.html
SOURCE Criteo