NEW YORK, June 20, 2018 /PRNewswire/ -- IMAX
theatregoers will be able to experience IMAX movies at no
additional upcharge as part of AMC Theatres' launch today of the
AMC Stubs A-List rewards program. IMAX Corporation (NYSE:
IMAX) believes this program will greatly expand the IMAX
audience.
"We expect to see a surge in demand for IMAX tickets from this
exciting new program, which should drive incremental revenue to
IMAX® theatres by offering consumers – for the first time – the
freedom to experience blockbusters such as Jurassic World in
IMAX over standard offerings for no additional upcharge," said IMAX
CEO Richard L. Gelfond.
Under the terms of the agreement between IMAX and AMC, AMC will
ensure there is no reduction in IMAX's overall economics. Further,
the addition of IMAX to AMC Stubs A-List program will not impact
IMAX's studio arrangements and the incremental attendance should
result in increased revenues.
Gelfond added, "This initiative comes at an exciting time in our
partnership with AMC following the launch our next-generation IMAX
with Laser. We believe the combination of this innovative new
program, together with the introduction of laser and other
network-wide theatre enhancements, provide the perfect opportunity
to attract new customers to The IMAX Experience®. Different
versions of this type of program have worked well in Europe for more than a decade to drive
incremental attendance and we feel strongly that given the choice,
audiences will want to see their favorite films in IMAX."
More information about AMC Stubs A-List can be found at
amcstubs.com/alist.
About IMAX Corporation
IMAX, an innovator in
entertainment technology, combines proprietary software,
architecture and equipment to create experiences that take you
beyond the edge of your seat to a world you've never imagined. Top
filmmakers and studios are utilizing IMAX theatres to connect with
audiences in extraordinary ways, and, as such, IMAX's network is
among the most important and successful theatrical distribution
platforms for major event films around the globe.
IMAX is headquartered in New
York, Toronto and
Los Angeles, with additional
offices in London, Dublin, Tokyo, and Shanghai. As of March
31, 2018, there were 1,382 IMAX theatre systems (1,286
commercial multiplexes, 12 commercial destinations, 84
institutional) operating in 77 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary
of IMAX Corp., began trading on the Hong Kong Stock Exchange under
the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX
nXos® are trademarks of IMAX Corporation. More information about
the Company can be found at www.imax.com. You may also connect with
IMAX on Facebook (www.facebook.com/imax), Twitter
(www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
This press release contains forward looking statements that
are based on IMAX management's assumptions and existing information
and involve certain risks and uncertainties which could cause
actual results to differ materially from future results expressed
or implied by such forward looking statements. These risks and
uncertainties are discussed in IMAX's most recent Annual Report on
Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
Business
Media:
IMAX Corporation – New York
Adam Davis
212-821-0116
adavis@imax.com
|
Investors:
IMAX Corporation – New York
Michael K. Mougias
212-821-0187
mmougias@imax.com
|
|
|
Sloane &
Company– New York Whit Clay
212-446-1864
wclay@sloanepr.com
|
Entertainment
Media:
Principal Communications Group – Los Angeles
Melissa Zukerman/Paul Pflug
323-658-1555
melissa@pcommgroup.com
|
|
|
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SOURCE IMAX Corporation