QMA accelerates brand growth; hires Lee Shapcott as global chief marketing officer
June 20 2018 - 9:00AM
Business Wire
Lee Shapcott will join QMA as global chief marketing officer,
dedicated to building upon the strength and reputation of the QMA
brand as the company continues to focus on its global growth. QMA,
with approximately $128 billion in assets under management as of
March 31, 2018, is the quantitative equity and global multi-asset
solutions business of PGIM Inc., the $1 trillion-plus global
investment management businesses of Prudential Financial, Inc.
(NYSE: PRU).
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Lee Shapcott, QMA, global chief marketing
officer (Photo: Business Wire)
Shapcott, formerly global head of marketing and senior vice
president for AllianceBernstein (AB), will be based in QMA’s
corporate headquarters of Newark, N.J., reporting to Adam Broder,
head of global distribution, beginning on July 9. He is the latest
hire by Broder, who continues to build out the firm’s global
capabilities in sales, client service, marketing and consultant
relations. Broder was hired in October 2017 by QMA’s chief
executive officer and chairman, Andrew Dyson, who joined the firm
in April 2017 with a mandate to expand QMA’s global presence while
leveraging the full scale of PGIM.
“QMA’s continued global growth will be accelerated by
forward-thinking leaders such as Lee who was at the forefront of
grasping the importance of digital evolution to our industry,” said
Broder. “Lee’s experience in strategic global branding and
marketing with the knowledge of how to harness digital platforms
will further build QMA’s abilities to reach institutional
investors, consultants and other key stakeholders on a global
basis.”
Shapcott joined AB as a production manager in January 2008 and
quickly rose through the ranks, building the asset manager’s
digital capabilities while lowering operating costs. He played a
key role in expanding the company’s reach using a data-driven
approach and a comprehensive digital and social marketing strategy
in priority markets such as Taiwan, Hong Kong, Germany and the U.S.
Before joining AB, Shapcott was a production editor for The
Financial Times, and led the effort to bring the global financial
newspaper into the digital age. He holds a bachelor’s degree from
Leeds Metropolitan University and an NCTJ journalism certificate
from Cornwall College.
About QMA
QMA, the quantitative equity and global multi-asset solutions
business of PGIM, applies a disciplined, research-driven approach
that seeks to identify and capture alpha opportunities and combines
factor exposures to create diversified, risk-aware strategies
designed for long-term, consistent performance.
Founded in 1975, QMA manages portfolios for a worldwide
institutional client base, including corporate and public pension
plans, endowments and foundations, multi-employer pension plans,
and sub-advisory accounts for other financial services companies.
As of March 31, 2018, QMA had approximately $128 billion in assets
under management.
About PGIM and Prudential Financial,
Inc.
With 15 consecutive years of positive third-party institutional
net flows, PGIM Inc., the global asset management businesses of
Prudential Financial, Inc. (NYSE: PRU), ranks among the top 10
largest asset managers in the world with more than $1 trillion in
assets under management as of March 31, 2018. PGIM Inc.’s
businesses offer a range of investment solutions for retail and
institutional investors around the world across a broad range of
asset classes, including fundamental equity, quantitative equity,
public fixed income, private fixed income, real estate and
commercial mortgages. Its businesses have offices in 16 countries
across five continents. For more information, please visit
pgim.com.
Prudential Financial, Inc.’s additional businesses offer a
variety of products and services, including life insurance,
annuities and retirement-related services. For more information
about PGIM Inc., please visit pgim.com. For more information about
Prudential, please visit news.prudential.com.
Learn about QMA: qma.com
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version on businesswire.com: https://www.businesswire.com/news/home/20180620005706/en/
Media:Prudential Financial, Inc.Judi Flynn,
973-802-9939judith.flynn@prudential.com
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