¡Bienvenidos a Pilsen!: Groupon Launches Effort to Drive More Foot Traffic into Local Businesses on Chicago’s Lower West S...
June 19 2018 - 11:51AM
Business Wire
New Campaign from Groupon and Pilsen’s
Eighteenth Street Development Corporation Spotlights the
Neighborhood’s Best Local Businesses
Groupon (www.groupon.com), which has pumped more than $19
billion into local communities, today announced the launch of
¡Bienvenidos a Pilsen!––a community-wide Groupon promotion designed
to celebrate the unique culture and small businesses of Chicago’s
Pilsen neighborhood. In partnership with the Eighteenth Street
Development Corporation (http://www.eighteenthstreet.org), which
serves as the area’s local chamber of commerce, ¡Bienvenidos a
Pilsen! features some of the neighborhood’s top local
merchants––ranging from mouth-watering Mexican cuisine to warm
weather experiences to ways to look and feel your best this summer.
Pilsen is the sixth neighborhood to participate in Groupon’s
“Discover Downtown” series that helps entice Chicagoans to explore
their city and has resulted in driving nearly 30,000 people into
more than 100 local businesses.
This press release features multimedia. View
the full release here:
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New campaign from Groupon and Pilsen's
Eighteenth Street Development Corporation spotlights the
neighborhood's best local businesses (Photo: Business Wire)
“We’re thrilled to bring the Discover Downtown program to
Pilsen,” said Groupon’s head of Social Responsibility Matthew
Kruse. “Our purpose as a company is to build strong communities
through thriving small businesses, especially in Chicago and the
neighborhoods that we call home. Whether it’s using the power of
our platform to help foster greater economic growth for local
merchants or recruiting Groupon employees to participate in
community volunteer projects, we believe that it’s important to
leverage our size and scale for good.”
In conjunction with the ¡Bienvenidos a Pilsen! collection,
Groupon recently gave a $5,000 grant to the Eighteenth Street
Development Corporation for the community’s recent Mole de Mayo
event––an annual festival held every May that celebrates incredible
culinary dishes from Mexico and draws tens of thousands of people
to experience the neighborhood’s culture. Groupon employees also
volunteered at the event.
“Groupon’s support of local communities aligns with the
Eighteenth Street Development Corporation’s mission to create
growth through the support of small businesses,” said Eighteenth
Street Development Corporation’s Executive Director Alex Esparza.
“Their recent support for Mole de Mayo was critical in helping us
put on a successful event, and we’re excited to leverage their
platform to bring the best of Pilsen to their millions of local
subscribers––some of whom will be hearing about the great local
businesses in our neighborhood for the very first time.”
Businesses featured in the ¡Bienvenidos a Pilsen! collection
include:
La Michoacana Premium
La Cebollita
Rams Restaurant
El Taco Azteca
CheSa's Gluten Tootin Free Food Truck
Xurro Factory
GnarWare Workshop
Chicago Helicopter Experience
Color Cocktail Gallery
Healing Hands Clinic
Strictly By Hand Car Wash
Touch Up Tuners
Studio Redleaf
Building great communities is one of Groupon’s five core values,
and the company is committed to continuing to promote initiatives
that help foster economic development and growth of small
businesses. For more information about Groupon’s community-building
initiatives, please visit https://community.groupon.com.
To visit the ¡Bienvenidos a Pilsen! collection, shoppers can
visit www.gr.pn/pilsen. Beverly Hills/Morgan Park, Bronzeville,
Edgewater, Lincoln Park and the Uptown neighborhoods have also
participated in Groupon’s Discover Downtown series.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant.
About Eighteenth Street Development Corporation
The ESDC envisions Pilsen and the Lower West Side of Chicago as
a vibrant center of sustainable commercial and industrial activity,
offering safe modern housing, and a diversity of employment
opportunities. The ESDC has served the Pilsen community on the
Lower West Side of Chicago for over 37 years and looks forward to
adding to its legacy.
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GrouponNick
Halliwellnhalliwell@groupon.com312.999.3812orESDCAlex
Esparzaaesparza@eighteenthstreet.org312.733.2287
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