SANTA CLARA, Calif.,
March 14, 2018 /PRNewswire/ -- A new
digital video series premiered today following Internet sensations
Ned and Ariel Fulmer through the
twists and turns of their first home buying experience.
Realtor.com®, a leading online real estate destination,
and BuzzFeed today announced the innovative series, featuring
Ned Fulmer of "The Try Guys" and his
wife Ariel, an interior designer and social media influencer.
The three-episode series, executive produced by Ned, follows
them -- and their dog, Bean – as they search and tour houses for
sale, consider their options, and make a final decision to buy
their first home. In the last episode, the audience has a chance to
take a tour of their real-life home and watch them plan future
improvements. The series also offers insightful
realtor.com® home buying tips for BuzzFeed's engaged
millennial audience, including making a 'needs and wants' list and
how to evaluate a fixer upper.
"Millennial first time home buyers currently make up the largest
segment of today's buyer population and it's only going to get
larger," said Nate Johnson, chief
marketing officer of realtor.com®. "This collaboration
with BuzzFeed allows us to reach a key audience of first time home
buyers in a really authentic way -- with content they love, in a
place they already hang out online."
Millennials are a driving force in today's housing market.
Realtor.com® forecasts millennials will reach 43 percent
of home buyers taking out a mortgage by the end of 2018, up from 41
percent in 2017. With the largest cohort of millennials expected to
turn 30 in 2020, their homeownership market share is only expected
to increase.
"With a baby on the way, I'm excited to take our fans on this
crazy journey with us as we take one of the next big steps in life
and set out to buy a house. Thanks to realtor.com® we
are able to demystify the process of buying which can feel like a
scary process for anyone (myself especially)," said
Fulmer.
Episode one of "Ned and Ariel Buy a House for the First Time"
debuts today. Episodes two and three will be released in the coming
weeks. The complete series can be found on realtor.com®
starting April 15. In addition to the
video series, the promotion will include a first time home buyer
social campaign, digital ads, and a first time buyer quiz.
For home buying tips from Ned and Ariel, please visit:
https://www.realtor.com/homemade/5-tips-for-first-time-homebuyers-from-realtor-com-and-buzzfeeds-ned-ariel-fulmer
About realtor.com®
Realtor.com® is the trusted resource for home
buyers, sellers and dreamers, offering the most comprehensive
source of for-sale properties, among competing national sites, and
the information, tools and professional expertise to help people
move confidently through every step of their home journey. It
pioneered the world of digital real estate 20 years ago, and today
helps make all things home simple, efficient and enjoyable.
Realtor.com® is operated by News Corp [NASDAQ: NWS,
NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual
license from the National Association of REALTORS®. For more
information, visit realtor.com®.
About BuzzFeed:
BuzzFeed is the world's leading tech-powered media company, with
a cross-platform news and entertainment network that reaches
hundreds of millions of people globally. The company produces
articles, lists, quizzes, videos, original series, and brands
including Tasty, the world's largest social food network. The
company is also home to BuzzFeed News, a global news organization
focused on original reporting and investigative journalism; and
BuzzFeed Commerce, which develops social commerce products and
experiences, as well as licensing and other strategic
partnerships.
Contact:
Cody Horvat --
cody.horvat@move.com
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content:http://www.prnewswire.com/news-releases/ned--ariel-fulmer-chronicle-their-first-home-purchase-with-realtorcom-and-buzzfeed-300613612.html
SOURCE realtor.com