CAMBRIDGE, Mass., March 7, 2018 /PRNewswire/ -- CarGurus, a
leading online automotive marketplace, today debuted three new
television spots in the company's second mass-media brand campaign
titled, "Everything You Need to Know". The 30-second commercials
will air on broadcast and cable television concurrent to national
YouTube, Facebook and digital marketing campaigns. The integrated
marketing campaign underscores CarGurus mission to provide shoppers
with the most trusted and transparent automotive shopping
experience.
The trio of ads, titled "Hood," "Emma" and "Lit," share the
tagline "you don't have to know much about cars to know
everything about a car." The spots were designed to show that while
not everybody is a car expert, CarGurus makes it fast and easy for
consumers to make the most informed car shopping decisions and find
great deals from top-rated local dealers. The campaign is designed
to draw attention to key differentiators for CarGurus versus other
car shopping sites. The spots highlight that CarGurus has more
inventory than any other major U.S. car shopping site*, gives cars
a deal rating and sorts the best deals first.
"Our first TV campaign achieved its goal of growing brand
awareness and interest in CarGurus significantly and helped cement
our position as the most visited car shopping site in the US," said
Sarah Welch, SVP of Consumer
Marketing. "We still have significant opportunity to grow awareness
for CarGurus but are shifting our focus to helping consumers begin
to understand some of the many unique benefits of shopping on
CarGurus."
Based on the previous year's successful results, CarGurus used
the same team for the development of the "Everything You Need to
Know" campaign, partnering with advertising agency Plum14 and
Director Nick Spooner of The Sweet
Shop and Chirp Films for development and production. Additionally,
Ocean Media will again manage the media planning for this
campaign.
Visit the CarGurus YouTube video library to view the full ads
for Hood, Emma and Lit
Follow CarGurus on Twitter (@CarGurus), Facebook (CarGurus) and
Instagram (@cargurus)
About CarGurus
Founded in 2006, CarGurus (NASDAQ:
CARG) is a global, online automotive marketplace connecting buyers
and sellers of new and used cars. The company uses proprietary
technology, search algorithms and data analytics to bring trust and
transparency to the automotive search experience and help users
find great deals from top rated dealers. In addition to
the United States, CarGurus
operates online marketplaces in Canada, the United
Kingdom and Germany. To
learn more about CarGurus, visit www.cargurus.com.
CarGurus is a registered trademark of CarGurus, Inc.
*Compared to AutoTrader.com, TrueCar.com and Cars.com
(2/1/18)
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SOURCE CarGurus