NEW YORK, Feb. 21, 2018 /PRNewswire/ -- CBS
Corporation today announced the launch of "EYE Speak," a program
designed to promote female empowerment and help forge a path of
growth and opportunity for women in the Company as well as the
entertainment industry as a whole. The program was announced today
by Jo Ann Ross, President and Chief
Advertising Revenue Officer, CBS Corporation. "EYE Speak" was
conceived and developed by colleagues at CBS Television Studios,
CBS Entertainment Diversity and Inclusion, CBS Corporate
Communications and CBS Sales.
To launch the initiative, CBS Television Studios will host a
kickoff event on March 14 in
Los Angeles featuring a panel of
some of the strongest female voices in front of and behind the
camera. They include: Maria Bello
(NCIS), Sonequa Martin-Green (STAR
TREK: DISCOVERY), Sara Ramirez
(MADAM SECRETARY), Gina Rodriguez
(JANE THE VIRGIN), Lori McCreary
(MADAM SECRETARY), Aline Brosh
McKenna (CRAZY EX-GIRLFRIEND) and Jennie Snyder Urman (JANE THE VIRGIN). They will
unite to share their personal stories and how each of them is
helping to move the conversation forward.
The launch event for "EYE Speak" will be in concert with the
Association of National Advertisers (ANA) and its #SeeHer
campaign. #SeeHer was created with the mission to portray girls and
women accurately in media. The goal is for women and girls, by
2020, to see themselves reflected as they truly are. The "EYE
Speak" kickoff event is part of CBS' ongoing partnership with the
ANA to promote the initiative's mission.
As part of "EYE Speak," CBS plans to host events throughout the
year, including mentorship programs and fireside chats for
employees at various CBS campuses, where they will have direct
access to CBS executives and high-profile women in all areas of
entertainment. The company also will look to build themed events
and programs around certain CBS series and creative talent to
create more opportunities for learning and growth.
To support the mission of "EYE Speak," CBS Television Studios'
critically acclaimed series THE GOOD FIGHT for CBS All
Access will host a special season two premiere screening at The
Wing, a network of women's co-working and community spaces, in
New York on Feb. 26. The event will include an intimate
discussion with the strong female voices of the series.
Participating in the panel will be the series' stars Christine Baranski, Rose
Leslie, Audra McDonald,
executive producer/showrunner Michelle
King, and Brooke Kennedy, who
serves as an executive producer and director.
"I am extremely proud to be associated with 'EYE Speak' because
it addresses my passion to help women at CBS learn, grow and
flourish," said Jo Ann Ross. "It's a
wonderful opportunity to continue building on the positive impact
that the CBS Women's Networking Group and other women's initiatives
have already had on so many. I look forward to contributing to 'EYE
Speak's' success and to having a front-row seat in observing ANA's
#SeeHer's mission come to life."
"We are delighted to continue to partner with CBS," added ANA
#SeeHer chair Stephen Quinn. "EYE
Speak is another initiative showcasing that CBS understands the
role media plays influencing how women and girls see themselves,
and another bold step to reduce unconscious bias. Together we are
working hard to attain our goal of improving representation of
girls and women in media 20% by 2020, the 100th
anniversary of women getting the right to vote."
About EYE Speak
The "EYE Speak" Leadership program is a natural outgrowth of CBS
Corporation's ongoing commitment to provide insight and
opportunities for women – both within the Company and media
industry as a whole. Launched in February
2018, "EYE Speak" holds events and conversations designed to
build a successful support system by allowing for an open and
empowering exchange about growth and change in the workplace. For
more information on EYE Speak, follow us on Facebook, Instagram and
Twitter at @CBSEYEspeak
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company
that creates and distributes industry-leading content across a
variety of platforms to audiences around the world. The Company has
businesses with origins that date back to the dawn of the
broadcasting age as well as new ventures that operate on the
leading edge of media. CBS owns the most-watched television network
in the U.S. and one of the world's largest libraries of
entertainment content, making its brand — "the Eye" — one of the
most-recognized in business. The Company's operations span
virtually every field of media and entertainment, including cable,
publishing, local TV, film, and interactive and socially
responsible media. CBS' businesses include CBS Television Network,
The CW (a joint venture between CBS Corporation and Warner Bros.
Entertainment), Network Ten Australia, CBS Television Studios, CBS
Studios International, CBS Television Distribution, CBS Consumer
Products, CBS Home Entertainment, CBS Interactive, CBS Films,
Showtime Networks, CBS Sports Network, Pop (a joint venture between
CBS Corporation and Lionsgate), Smithsonian Networks, Simon &
Schuster, CBS Television Stations, and CBS EcoMedia. For more
information, go to www.cbscorporation.com.
About the #SeeHer Movement
Despite the strides made to accurately portray women and girls
in media, an unconscious bias persists against women and girls in
advertising, media, and programming. The Association of National
Advertisers (ANA) Alliance for Family Entertainment (AFE) launched
the #SeeHer initiative in June 2016
in a partnership with The Female Quotient, as part of the United
State of Women in Washington DC.
The #SeeHer Initiative mission is to accurately portray all women
and girls in media by 2020, the 100th anniversary of women winning
the right to vote in the U.S. For more information, visit
www.SeeHer.com, and follow us on Facebook, Instagram, and
Twitter.
About the Association of National Advertisers (ANA)
The ANA (Association of National Advertisers) makes a difference
for individuals, brands, and the industry by driving growth,
advancing the interests of marketers, and promoting and protecting
the well-being of the marketing community. Founded in 1910, the ANA
provides leadership that advances marketing excellence and shapes
the future of the industry. The ANA's membership includes more than
1,000 companies with 15,000 brands that collectively spend or
support more than $400 billion in
marketing and advertising annually. The membership is comprised of
more than 750 client-side marketers and 300 associate members,
which include leading agencies, law firms, suppliers, consultants,
and vendors. Further enriching the ecosystem is the work of the
nonprofit ANA Educational Foundation (AEF), which has the mission
of enhancing the understanding of advertising and marketing within
the academic and marketing communities. For more information, visit
www.ana.net, follow us on Twitter, or join us on Facebook.
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SOURCE CBS Corporation