VAN NUYS, Calif., Feb. 19, 2018 /PRNewswire/ -- Funrise, Inc.
and Hasbro, Inc. announce they have extended their licensing
relationship for the TONKA brand and will introduce several new
vehicle segments starting Fall 2018. Under license from Hasbro,
Funrise will continue to drive the brand as the exclusive TONKA
vehicle licensee worldwide, spearheading product development and
marketing for TONKA vehicles and playsets.
As part of the licensing extension, Funrise will continue to
innovate within the vehicle category by introducing several new
product segments starting in Fall 2018. New segments include the
highly anticipated TONKA Power Movers vehicles with Motion Drive
Technology, a new line of construction vehicles that dynamically
changes the sounds of the vehicles as kids play, and additional
series of TONKA Tinys, including a new construction-themed carrying
case playset.
In addition, Funrise will continue delivering realistic
construction, rescue and urban vehicles with new versions of the
iconic steel vehicles, innovative Mighty Motorized® segment,
realistic Mighty Fleetä and Toughest Minisä vehicles with lights
and sounds, and fan favorite, Tinys™ collectible vehicles and
playsets.
"We are proud to extend our long-term partnership with Hasbro,"
said King Cheng, Chief Executive
Officer of Funrise, Inc. "TONKA and Funrise are synonymous with
quality and imaginative play, and we will continue to grow the
brand globally by investing in innovative vehicles that will last
for generations."
"We're very excited to expand our relationship with Funrise,"
said David Henderson, Senior Vice
President of Consumer Products North America at Hasbro Inc. "We're
committed to bringing consumers high quality and fun products like
the iconic TONKA line, and we're proud to continue to grow our
relationship and bring TONKA vehicles and playsets to even
more fans around the world."
About Funrise:
Funrise, Inc. is a global innovator and industry leader in the
design, manufacturing, marketing and distribution of toys and games
worldwide. Delivering fun for kids of all ages, Funrise creates
toys and games for high-profile brands including TONKA, GAZILLION®,
LUNA PETUNIA™, SPACE RACERS™ and SUNNY BUNNIES™, is the global
master toy partner for Paramount Pictures' highly anticipated
animated feature, AMUSEMENT PARK™, and is a co-production partner
and toy creator for the upcoming TV series RAINBOW BUTTERFLY
UNICORN KITTY™. Funrise is headquartered in Van Nuys, CA, with additional U.S. offices and
showrooms in Minneapolis, MN and
Bentonville, AR, and international
offices in Canada, Mexico, United
Kingdom, France,
Spain, Australia and Hong
Kong. Funrise is a wholly-owned subsidiary of Matrix
Holdings Limited. For more information, visit www.funrise.com.
About Hasbro:
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play Experiences. From toys
and games to television, movies, digital gaming and consumer
products, Hasbro offers a variety of ways for audiences to
experience its iconic brands, including NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE
GATHERING, as well as premier partner brands. The Company's Hasbro
Studios and its film label, Allspark Pictures, are building its
brands globally through great storytelling and content on all
screens. Through its commitment to corporate social responsibility
and philanthropy, Hasbro is helping to make the world a better
place for children and their families. Hasbro ranked No. 1 on the
2017 100 Best Corporate Citizens list by CR Magazine, and has been
named one of the World's Most Ethical Companies® by Ethisphere
Institute for the past six years. Learn more at www.hasbro.com, and
follow us on Twitter (@Hasbro & @HasbroNews) and Instagram
(@Hasbro).
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SOURCE Funrise, Inc.