LADbible Group Signs With Brightcove To Deliver Video Across Its Websites
February 15 2018 - 9:25AM
Business Wire
Brightcove (NASDAQ: BCOV), the leading provider of cloud
services for video, announced today that the LADbible Group, a
UK-based entertainment company which is followed by half of all
18-34 UK millennials in the UK, is using the Brightcove video
platform to deliver video across multiple digital properties,
including SPORTbible and Pretty52.
LADbible was one of the most watched online media
properties in December 2017, according to Tubular Labs. While
the company, which specializes in easily-shareable videos, images,
and stories, has successfully leveraged Facebook Instant Articles -
it boasts over 62 million followers across its social channels - it
also has a huge number of views on its websites. LADbible relies on
an advertising model and the flexibility of the Brightcove video
platform was a differentiator for them.
“LADbible has experienced massive growth since it launched in
2012, with significant success directly tied to our approach to
video content,” Arian Kalantari, co-founder of LADbible Group,
said. “Our audience has grown up on video and relies on it for news
and entertainment. The Brightcove platform has the scale we need as
we grow our business and deliver the best video content to our
audiences.”
“LADbible has built a digital publishing empire because it is
laser focused on its audience - and it understands how fundamental
video is to that audience,” Mark Blair, senior vice president,
International, Brightcove, said. “Brightcove has a long and storied
history of working with the biggest publishers around the world on
their video strategy. We’re excited to be working with a digital
innovator and look forward to supporting them on their video
journey.”
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
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BrightcovePhil LeClare, 617-674-6510press@brightcove.com
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